Pubcon: the SEO rockstars on our line-up.

At Optimising, we have begun the countdown to Pubcon, the premier optimisation and new media conference held in Las Vegas this October, which has thousands of fans and dedicated SEO professionals attending the event. 

Pubcon hosts industry leading experts in online marketing. This year, bestselling author and professor emeritus at Arizona State University, Dr. Robert Cialdini will speak on communications and persuasion in the digital age, a valuable talk on what it means to sell and create a strong presence online. 

“I look forward to documenting how several simple yet powerful principles of social

influence can be deployed via electronic media in wholly ethical and dramatically profitable ways,” Dr Cialdini said. Dr Cialdini has worked with large organisations such as Coca Cola, Microsoft, Merrill Lynch, Pfizer, Google and Cisco. 

Academics aside, Pubcon is offering Optimising some great opportunities to learn best practice techniques from industry experts, bring them back to Australia and apply them for our brilliant clients. 

Optimising Operations Director, Daniel Zuccon, said that Vegas was not just an opportunity for the team to develop their skills, but for our clients to maximise their SEO & PPC spend with everything we that’s learned. 

“It’s a strategic time for our clients to really examine their SEO spend, see how it’s working for them and hone in on areas for improvement, with skills comes productivity, so we hope when we come back from Vegas, we can get better returns for our clients. “ Daniel said. 

The team leaves for Pubcon in a few weeks, but the rest of the Optimising family will be available for your questions and enquiries, so feel free to get in touch during or after Pubcon to find out how your online marketing campaigns can improve.

Optimising
(03) 9012 5832
96 Cubitt Street, Cremorne VIC 3121
http://www.optimising.com.au