Federal Government releases iPad Apps to help small business digital growth

Optimising welcomes a new initiative from the Federal Government that helps small businesses develop their business plans and online marketing with a series of custom built iPad apps. The apps encourages small business to take their business online and supports growth for the digital marketing industry. 

The iPad apps, MyBizPlan and MarketMyBiz, provide an interactive template for small businesses to plan and think strategically about their business, while considering new technologies as effective ways for managing and marketing their business; like SEO, PPC and social media marketing. 

The new apps were launched last week by Minister Assisting for Industry and Innovation, Senator Kate Lundy, at the FutureGov Summit in Canberra.

“A look around any business office shows that owners and managers are embracing new technologies like tablets and smartphones,” Senator Lundy said.  Optimising hopes the iPad apps will give small business clear online goals for their SEO & PPC campaigns, so they align perfectly with their overall business goals. 

Optimising Managing Director, James Richardson, welcomed the new digital approach from the Government, calling it ‘a big win for digital marketing in Australia.’

“A lot of small businesses don’t have marketing plans, so it’s difficult for us, as an SEO provider, to work toward their goals when they don’t have any. It’s fantastic that there’s this kind of support for small business now, it really encourages them to take their business marketing online.“

The iPad apps are available from today and allow its users to add or remove sections, so they can customise their business plan effectively. Optimising welcomes the apps, as they provide a valuable stepping stone for small businesses toward considering online marketing, such as SEO & PPC.

Optimising
(03) 9012 5832
96 Cubitt Street, Cremorne VIC 3121
http://www.optimising.com.au