Hill+Knowlton Strategies appointed as Digital Post Australia media agency

Digital Post Australia has appointed Hill+Knowlton Strategies as its ongoing media communications agency. 

After working closely with Hill+Knowlton on a project basis throughout 2012, Digital Post Australia has formally engaged the agency as it prepares to roll out its digital postbox to all Australians in the last quarter of 2012. 

The launch of Australia's first digital postal service marks an important milestone in the digital transformation of postal communications in Australia. Availability of Digital Post Australia's 'Digital Postbox' will trigger a massive transformation of business-to-consumer communications and bring with it significant opportunities and efficiencies for businesses while offering dramatic convenience for consumers. The company is a joint venture between Salmat, Computershare and U.S. technology firm Zumbox. 

"We are delighted to appoint Hill+Knowlton Strategies on an ongoing basis after working very closely together for much of this year," said Randy Dean, CEO of Digital Post Australia. "Hill+Knowlton's experience, scope and size will be an important asset as we progress towards our consumer launch later this year and formulate our strategies going forward. 

"The Digital Postbox will be one of the major technology advances in Australia in 2013 and we anticipate enormous interest from consumers in an innovation that will significantly enhance their everyday lives. We're excited to have Hill+Knowlton on the Digital Post Australia team," Mr Dean said. 

Sue Cook, Managing Director at Hill+Knowlton Strategies, said: "We are delighted to continue our close working relationship with Digital Post Australia as it enters the most exciting phase of its remarkable story. Australian businesses and consumers have led the world in adoption of innovative technologies, and digital postal services are shaping up to be another area where Australia will demonstrate that leadership.  We're excited to be a part of that story."