Cash Back for Trade-Up to BlackBerry 7 Smartphones

   October 4, 2012

FOR IMMEDIATE RELEASE

Cash Back for Trade-Up to BlackBerry 7 Smartphones

RIM Announces Trade-Up Program for Business Customers

Sydney, Australia – Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced a BlackBerry® Trade-Up program that can save business customers on the cost of upgrading to BlackBerry® 7 smartphones. The program provides an easy way for organisations to cost-effectively upgrade their BlackBerry smartphones to the newest BlackBerry® Bold™ models.

Business customers will be rewarded with a rebate of up to $100 per device when they trade in an older BlackBerry smartphone for the purchase of a new BlackBerry 7 smartphone.* The minimum requirement for the trade-up offer is six or more older BlackBerry smartphones. A quote for the amount of savings eligible from the trade in can be requested by calling 1800 230 074 or visiting au.blackberry.com/tradeup

“We are pleased to offer business customers this easy program that will allow them to get the latest BlackBerry Bold smartphones with money back for each eligible device they trade in. In just a few simple steps, businesses can upgrade their fleet in a cost-effective way,” said Matthew Ball, Managing Director for Australia and New Zealand at RIM.

“The Trade-Up program delivers an efficient solution for businesses while also facilitating recycling options for returned handsets,” said Ball.

For more information about the BlackBerry Trade-Up program, visit au.blackberry.com/tradeup or contact your carrier**.

* Devices must meet criteria outlined in the terms and conditions. Specific rebate and discount offers may vary by carrier and smartphone model.

** Offer valid with the purchase of a BlackBerry® Bold™ 9900 from Optus or Vodafone, or a BlackBerry® Bold™ 9900 or BlackBerry® Bold™ 9790 from Telstra.

About Research In Motion
Research In Motion (RIM), a global leader in wireless innovation, revolutionised the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.

Antoinette Trovato
Research In Motion
+61 437 763 316
atrovato@rim.com

The BlackBerry team
Spectrum Communications (PR agency for RIM)
+61 2 9954 3299
blackberry@spectrumcomms.com.au

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