"Selling to the Seven Emotional Buying Styles - make every sales call pay by selling to emotional needs" BOOK RELEASE

26 October 2012

 - FOR IMMEDIATE RELEASE -

Editors: For review copies or interview request, contact Greg Ferrett direct

Tel: +613 9515 3322

Fax: +613 9038 4492

Email: greg.ferrett@gmail.com

(When requesting a review copy, please provide email address for Kindle version or street address for hard copy)

High resolution book image available on request

Selling to the Seven Emotional Buying Styles

Make Every Sales Call Pay by Selling to Emotional Needs

Watching the soulless face of a sales prospect twitch into action, and then make a decision, triggered a research project by Greg Ferrett into emotional intelligence and how emotions impact on decision making. This book outlines the seven emotional genes in terms everyone can understand and provides a simple straight forward tool allowing you to apply the author’s learning in your everyday life to influence decisions.

Melbourne, Victoria - When a decision is being made emotion runs high, even when a thorough and logical evaluation has been done.  After years of research Greg Ferrett discovered a simple way to map emotional genes and use this knowledge to influence decisions significantly. By using the simple tools in this book to push a person’s green button and avoid their red button everyone can do the same.

Recent breakthrough scientific studies have revealed the powerful role emotion plays in decision making. While the science of decision making was initially established by Aaron Rosanoff and developed further by Humm-Wadsworth in the early 1900’s, it is only today we know why – and it the chemistry of the Limbic brain, when set in motion by pushing a person green and red buttons, which creates the environment for decision making.

In Selling to the Seven Emotional Buying Styles (published by Exceptional Sales Performance) you will discover how and why emotion is such an important part in decision making. The author reveals a much simpler way to influence a decision or close a sale. You will learn how to drive emotion in a way buyers will not be aware of. Emotion, as it is a chemical reaction in the brain, once triggered cannot be turned off which is why buyers will sometimes wonder why they made a decision when they know the logical choice was something else.

You will meet and identify the seven emotional buying styles.

×         The Hustler

×         The Artist

×         The Normal

×         The Engineer

×         The Politician

×         The Double Checker

×         The Mover 

 “Selling is about emotion … linking your offering to your client’s heart. If you are in selling you need to know what your client is thinking and this will let you know” says Ferrett. “I have turned around clients in seconds using these techniques just by recognizing and addressing emotional needs”.

This is one book every person wanting to influence the outcome of a decision will refer to time and again.

Selling to the Seven Emotional Buying Styles is available through Lightning Source, Ingram Publishing, from the publisher as well as directly from Amazon.com in paperback and Kindle version

About the Author

Greg Ferrett was born in Kitchener, Ontario in 1954 and grew up in Seoul, South Korea, where his parents worked as Christian missionaries working mainly with North Korean refugees. Greg graduated from the University of Newcastle in 1986 and is a lifelong student of the sciences unlocking the complexities of human behaviour. He works with people and businesses where influencing others' decisions and their behaviour is critical to their success. He is CEO of Exceptional Sales Performance based in Melbourne, Australia and works throughout the Asia Pacific region. Greg Ferrett is married, has three children and two grandchildren, and lives in Melbourne, Australia.

For more information about Selling to the Seven Emotional Buying Styles, please visit www.exceptionalsales.com.au or contact Greg Ferrett directly on +613 9515 3322.

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