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Why And How SSL Certificates Can Enhance Your Business Reputation?

Announcement posted by Aussie Webhost Pty Ltd 09 Nov 2012

Running a retail store and operating a successful and reputed store are two completely different things and the difference lies in being innovative and protective about the privacy and protection of your customers and business.
If you are running an online store and want to encourage customers to shop online at the site, there is nothing more meaningful and result-oriented than the presence of SSL certificates on your site pages. This is because such a certificate creates trust in the minds of existing and potential customers before they place an order or even think of placing an order with you.

SSL (Secure Sockets Layer) certificates facilitate a safe and secure shopping experience to internet users and online shoppers without having privacy and safety concerns. By protecting critical personal and payment information like names, address, credit or debit card data, SSL certificates give a new and improved meaning to protection and customer privacy so that first-time site visitors turn into regular, paying customers and existing customers keep coming back, time and again. Moreover, the existence of such a certificate on your website even encourage customers to recommend your online store to friends, family, relatives, and colleagues.

In addition to these advantages, these security certificates are also helpful in protecting your business and its customers against possible threats like web site or IP spoofing of use of other malicious tools to hijack or misuse personal or payment information. Since modern day customers are quite conscious of their transactions online, it is always better and professional to care for their expectations and ensure that every single concern is taken care of. A failure to do so will make them go to your competitors' websites that would further mean loss of sales, customers, and reputation to some extent. The best part is that getting such a certificate is very much easy and affordable and you just need to contact a domain name registration company or other industry expert to help you get the stamp of approval from a leading global certificate authority. By doing this, the credentials of your business are validated in no time and your online store can thereafter maintain the highest standards of safety measures and guidelines to benefit from increased sales and other conversion activity.

Moreover, your customers will also be assured of the fact that they are dealing with a legitimate business that follows industry and customer protection guidelines that would further result in lower shopping cart abandonment, larger average purchases, acceptability of your web store, visitor-to-sales conversion enhancements and help you stay protected against malicious entities trying to steal the identity and acceptability of your business.


Aussie Webhost Pty Ltd.

Suite 46, 11 Brookhollow Avenue, Baulkham Hills, NSW 2153, Australia

Phone: 1300 658 051

Fax: 1800 448 436

Email: sales@aussiewebhost.com.au

http://www.aussiewebhost.com.au/