Mercurial and PharmaNext Launch Educational Event Compliance Solution for the Australian Pharmaceutical Industry
Announcement posted by Aptira 26 Nov 2012
Sydney, Australia, November 26, 2012 – Mercurial and PharmaNext, two Sydney-based companies, have launched MiEvents, a business solution available as a mobile application or via browser, to help Australian pharmaceutical companies streamline the collection and reporting of educational activities, which are subject to mandatory reporting with Medicines Australia (MA).
Pharmaceutical companies are currently mandated to report their educational event spend to MA twice a year, a process that can be time consuming and unproductive for the individuals involved. MiEvents removes the challenges of data collation, routine data submission and reporting.
Regan McCracken, Director, Commercial Effectiveness, Mercurial, says, “A new code of conduct planned for January 2013 will set rules for far more granular and regular reporting, which will prove a real pain for companies that aren’t prepared for the changes. We can now help them to swiftly navigate with MiEvents.
“MiEventswas designed through a rigorous consultation process with industry stakeholders and MA and provides pharmaceutical companies with a secure, automated system that will save a significant amount of time, money and reduce the risk of non-compliance – the cost of which has risen significantly.”
The service will be deployed via MiPortal®, Mercurial’s industry leading business intelligence and reporting tool, which services around 20 clients and 2000 users within the pharmaceutical industry.
Gary Prince, Director, PharmaNext says, “part of the value-add is that the service will make what is mandatory reporting a much more fluid and continuous process, helping clients to understand on an ongoing basis where and how they are investing in educational meetings.
“Using the MiEvents app, entries will be made and validated in real time on a mobile device from anywhere. If done on an ongoing basis, companies will be able to proactively gauge their specific performance and manage their activity to within accepted standards, well before reports are put together, with the added guarantee of an audit trail for the Code of Conduct Report Submission.”
McCracken concurs, “MiEvents will reduce the current churn and heavy burden of reporting within the industry and significantly reduce the risk and cost of non-compliance.”
Image – MiEvents iPad App [click here to download .jpg]
About Mercurial
Mercurial provides consulting and services to the pharmaceutical industry, specialising in sales, marketing effectiveness and business intelligence solutions. Mercurial was ranked at #58 in BRW Fast 100 2012 which celebrates the fastest growing companies in Australia, and last year won the 2011 APRMG Supplier of the Year, recognised for exceeding client expectations specifically around service levels. For more information, visit www.mercurial.com.au
About PharmaNext
PharmaNext is a niche sales and marketing audit company, focused on helping pharmaceutical companies make and implement successful decisions. For more information, please call Gary Prince on 0432 229 978.
Media Contacts:
Veronica Colvin
Watterson Marketing Communications
+61 (2) 9929 753
Veronica.colvin@watterson.com.au
Commercial Contacts:
Regan McCracken
Mercurial
+61 (0) 415 615 972
rmccracken@mercurial.com.au
Gary Prince
PharmaNext
+61 (0) 432 229 978
gprince@pharmanext.com.au