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Media release: Paraiso label change



Australia’s favourite lychee liqueur changes its look

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MEDIA RELEASE

6 December 2012

Paraiso label change

Australia’s favourite lychee liqueur changes its look

Paraiso, Australia’s top selling lychee liqueur has launched a new brand image, after Pekoe Design was commissioned to design a new look label.

The fresh, modern new look communicates the personality of Paraiso, linking the product to the key ingredient of lychees, through the crisscross design. The exotic and premium nature of the brand is also highlighted through the refreshed clean look.

Paraiso has a fresh, smooth and exotic taste infused with south-east Asian lychees. The unique liqueur is produced in France.

Mike Marr, Paraiso brand manager said: “The Australian market loves Paraiso’s distinctive lychee flavour which is a welcome addition to cocktails, including the ever popular Lychee Martini. The new look bottle reinforces the key flavour characteristics of Paraiso Liqueur and gives the brand a sharp, clean look.”

Two signature cocktails highlight Paraiso’s positioning as a staple ingredient for every mixologist. The ever popular Lychee Martini blends Paraiso’s essential lychee flavour with vodka, lemon juice and a dash of sugar syrup for a signature martini offering.  The Paraiso Bliss is shaken with equal parts of Midori and topped with cranberry and orange juice for a tropical summer refresher . 

Suntory, one of the world’s leading international beverage manufacturers and distributors, launched Paraiso in Australia in March 2002.

Paraiso is available nationwide at Dan Murphys, and independent liquor outlets For more information please contact Suntory (Aust) on 02 9663 1877

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Contact Phoebe Jackson at Stellar* Concepts E: phoebe@stellar.net.au

P: 02 9281 8000/0410 323 396