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Anniversary of ‘Lady of Luge’ tragedy spells hope

Announcement posted by The Creative Collective 17 Dec 2012

High-powered IT executive and government adviser Sue Wickenden, also referred to as Brisbane's "lady of luge" may have lost her life exactly one year ago on 17 December 2011 after the board she was riding at high speed slammed into a guard rail on Brisban

High-powered IT executive and government adviser Sue Wickenden, also referred to asBrisbane's "lady of luge" may have lost her life exactly one year ago on 17 December 2011 after the board she was riding at high speed slammed into a guard rail on Brisbane's Mt Coot-tha, but her industry group - Women in Technology - are determined that her name will live on.

The committee instituted the ‘Sue Wickenden Entreprenerial Award’ in her memory and presented it for the first time in September this year. They say the award is already going to good use and that for the sake of Sue’s husband and son, they are pleased that out of such a tragedy can come hope, and inspiration.

 

Serial entrepreneur Yvette Adams of creative services and training agency The Creative Collective and new online startup awardshub.com won the memorial prize which included a plaque, cash prizeand 12 months of mentoring from 10 of the top executives in the industry including representatives from GBST (who wrote the software which underpins the ASX stock exchange), SunData and the Queensland Government, which is aimed at catapulting the business to lofty new heights.  


“I am so grateful to have been given this opportunity and am working hard to honour Sue’s memory. Though I didn’t have the pleasure of meeting her, I’ve been told by many people since winning the award that my energy and entrepreneurial pursuits remind them of Sue, which is a huge complement,” says Adams.

“When I won the award my business was at a point where I needed some highly experienced advisers to guide me on some big opportunities and decisions I was faced with, and they have done just that. Probably the biggest benefit I have experienced to date is the foresight they can offer me. The mentors are all well connected and well informed people. They can often help me anticipate change in this fast moving technological world rather than reacting to it which is really helpful too.”

The committee say they plan to continue to offer the Sue Wickenden Entreprenerial Award for many years to come and hope that Yvette and future winners will become a part of theadvisory board to bring through many more successful entrepreneurs, in memory of Sue. 

>ENDS<

To arrange interviews or photos contact Katie Kubler on 07 545 11315 or 0432 613 268 pr@thecreativecollective.com.au.