Readify increase profits for Webjet
Announcement posted by Readify - Application Development Specialists 19 Dec 2012
Webjet receives over 75 million site visits globally each year and has experienced 16 consecutive half years of growth since 2004.
With such a fast growth rate, Webjet saw a need for an effective way to extend their reach beyond users of a single device without multiplying their implementation costs. A mobile presence was deemed necessary by Webjet in order to remain competitive in the marketplace.
Readify has been a trusted software development advisor to Webjet for nearly a decade. Webjet are clear innovators in their industry and were already aware that the Windows Azure cloud platform may form part of their future strategy. Readify worked with Webjet to validate that Windows Azure could indeed handle their mobile workloads and be integrated with their privately hosted backend systems to create a viable hybrid-solution.
Rather than expand their private hosting infrastructure to handle this new workload, Webjet chose to work with Readify to create a hybrid web application, targeting mobile devices including Windows Phone, iPhone and Android.
Solution
Readify built a mobile website in HTML5 using ASP.NET MVC framework to improve customer user experience and satisfaction by catering to the needs of the mobile user.
Readify developed the solution using Microsoft’s Application Lifecycle Management (ALM) tools that gave Webjet complete and transparent visibility into the progress of the project. With continuous integration, deployment and unit testing, the Readify team was able to identify any regressions and address them immediately.
Managing the whole ALM process through Visual Studio enabled the team to achieve high productivity gains and get to market faster.
Benefits
Increased Profits & Growth
- The increase of new traffic has contributed to Webjet’s 30 % growth in transactional values to $768 million for the year ended 30 June 2012.
Competitive Advantage
- Webjet is a well-known brand globally, especially in Australia and New Zealand. By having a reach-focused mobile solution, Webjet is able get to the customer when they first consider booking travel, giving them an advantage over their competitors.
Extended Reach to Customers
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Webjet’s newly developed mobile website now receives 8% of traffic and Webjet have a platform to expand and deliver more features and services through multiple channels.
- Webjet can now reach users on any mobile device that supports HTML5 and JavaScript and can dynamically scale to handle increased workloads.
Cost Savings & Scalability
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Webjet regularly experiences sharp spikes in website traffic as a result of running special promotions, advertising on television and other various campaigns. With the new solution, Webjet look forward to taking advantage of the ability to scale up or down, depending on traffic; which in turn is expected to bring significant cost savings to the business.
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Webjet will also have the ability to absorb a pattern of usage, allowing for both proactive and reactive scaling.
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By developing the application on a reach-first mobile strategy , Webjet saves at least one third of the time and cost when compared to native development across all required platforms.
About Readify
Australia-based Readify, a Microsoft Gold Certified Partner, has over a decade of experience addressing key customer challenges by developing solutions and deploying services based on Microsoft technologies.
Readify has experience and expertise writing Metro Apps for Windows Phone 7, skills in XAML as it has written solutions in Silverlight or WPF, and knows HTML 5, CSS and JavaScript.
Its clients could attest to Readify's expertise and results. Clients over the years include Universal Music, the Victorian Electoral Commission, the Australia Post, Queensland Department of Education and Training, GraysOnline, The Australian Rugby Union, e-commerce site Tireweb, St George School, NSW, Queensland-based digital agency isnt media, Job network provider Workways, the Westmead Breast Cancer Institute (BCI NSW), The Queensland Department of Child Safety, startup business Webjet, business management solutions provider MYOB, and child welfare services provider Barnardos.
For more information about Readify's Windows 8 Development services, call +61 3 9600 2339 or 1300 666 274 (within Australia) or visit the Web site at http://www.readify.net/