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Personal growth and fulfilment most important factors for Gen Y workers when considering job roles

Latest findings from Kelly Global Workforce Index™

December 18, 2012 – Kelly Services, a world leading provider of workforce solutions, is urging organisations to actively engage and mentor their Generation Y (Gen Y) workforce to reap the maximum benefits in managing today’s challenging multi-generational workforce.

According to the latest Kelly Global Workforce Index (KGWI), which surveyed nearly 170,000 people in 30 countries, when deciding on one position over another, Asia-Pacific (APAC) respondents said personal growth/advancement (38 per cent) and personal fulfilment/work-life balance (37 per cent) are the two most important considerations. Both ranked ahead of compensation/benefits (20 per cent).

Meaningful work is fulfilling work, according to Gen Y. In APAC, work is considered “meaningful” if it provides the ability to excel/develop or if it aligns with personal values.

Karen Colfer, managing director, Kelly Services Australia, said, “Particularly for Gen Y employees, their enthusiasm and ability to adapt to and navigate the fast-changing trends in today’s world are strong attributes that employers and managers should be tapping in to.

“Organisations that recognise the crucial role Gen Y employees play as future leaders and potential customers are working hard to engage them in the workplace. This engagement and mentoring helps Gen Y employees align their career goals with the organisation, which is crucial in developing loyalty.”

The top two desired employer attributes for Gen Y respondents in APAC are strong market presence/leadership (25 per cent) and corporate culture (24 per cent). These factors eclipsed all others including financial performance (21 per cent), reputation for innovation (14 per cent), longevity (6 per cent) and corporate social responsibility (6 per cent).

Colfer said, “Employers must provide Gen Y employees with more rounded employment packages that feature a clear career development path.

“In a talent-short environment, it is crucial for organisations to actively engage their employees across all generations, especially Gen Y. The future of businesses is with Gen Y and organisations need to recognise that they are the leaders of tomorrow.”


About the Kelly Global Workforce Index™

The Kelly Global Workforce Index is an annual survey revealing opinions about work and the workplace from a generational viewpoint.  Approximately 170,000 people from the Americas, APAC and EMEA participated in the survey.  Results will be published throughout 2012 on a variety of topics such as employee retention, social media and the highly virtual workplace.  Visit www.kellyservices.com to review findings on the current topic.

About Kelly Services®
Kelly Services, Inc. (NASDAQ:  KELYA, KELYB) is a leader in providing workforce solutions.  Kelly® offers a comprehensive array of outsourcing and consulting services as well as world-class staffing on a temporary, temporary-to-hire and direct-hire basis.  Serving clients around the globe, Kelly provides employment to more than 550,000 employees annually.  Revenue in 2011 was $5.6 billion.  Visit www.kellyservices.com and connect with us on FacebookLinkedIn, and Twitter.  Download The Talent Project, a free iPad app by Kelly Services.