SEO Company in Perth Leaks Proprietary Information
Announcement posted by Oracle Digital Marketing 25 Jan 2013
Oracle Digital blog post reveals insider metrics that can tell whether or not your SEO provider is doing a good job.
In a controversial post that some in the SEO industry see as “too much information,” Oracle Digital’s Business Development Director, James Corby, gave away a lot of secrets that many SEO firms would rather not allow the public to see. The post covered a few very key points where an SEO provider may be at fault for decreased traffic, and gives readers the metrics to determine who is at fault for decreased revenue.
The post also explains the reasoning behind the metrics, and how Google’s Panda and Penguin have affected SEO. Corby focuses on some key performance indicators (KPI) that mean the SEO provider is at fault for decreased performance, and some that mean the website owner is at fault. It also explains how to use the Google Analytics KPI formula to determine what needs “fixing” when a campaign apparently goes bad.
The post focuses on the fact that decreased traffic may or may not be the fault of the SEO provider, and teaches how to tell the difference. Many webmasters and business owners judge the effectiveness of an SEO campaign by the total number of visitors and traffic going to their website, but the post demonstrates why there are a lot more factors that help accurately measure the success of an SEO campaign.
Corby recommends using a lot of metrics, including the 12 month Google Analytics KPI formula. The formula takes into account total unique visitors, organic search traffic, brand-related search terms, raw organic search traffic (total organic searches minus brand related searches), raw organic percentage of total unique visitors, total time spent on site, number of pages visited, and total keyword searches.
The post also takes a lot of market factors into consideration that are beyond the control of an SEO firm. Corby recommends using Google Trends to gather historical search data and help determine if there is still a market for the product that is being advertised. Google Trends can provide enough information to give a very good snapshot of any market at any given time, be it high or low.
According to Corby, offline marketing also plays a big factor in how many visitors a website gets. Internet marketing works, but brand recognition from offline sources can be a significant source of traffic.
Corby was asked what he was trying to accomplish with his post: “I believe that this information is critical for every business owners that has taken an SEO provider on board. In most cases, business owners are less than knowledgeable about their online marketing needs in general, especially when it comes to monitoring the data and determining if their online marketing is achieving successful results. Every business owner has a right to this knowledge!”
Corby continued, “The bottom line is that there are some things that an SEO company can control and some things they can’t. We don’t mind putting it out there to our readers, and we always hope that we are providing a service with posts like this. Most business owners look purely at their prized Google rankings and total traffic/visitors to their website as a key indicator for SEO performance. It is way more than that.”
Oracle Digital provides full-service digital marketing campaigns and SEO in Perth, Sydney, Melbourne, and all across Australia.
Visit their website for more information: http://www.oracledigital.com.au/ or call them at 1300 899 851.
The post also explains the reasoning behind the metrics, and how Google’s Panda and Penguin have affected SEO. Corby focuses on some key performance indicators (KPI) that mean the SEO provider is at fault for decreased performance, and some that mean the website owner is at fault. It also explains how to use the Google Analytics KPI formula to determine what needs “fixing” when a campaign apparently goes bad.
The post focuses on the fact that decreased traffic may or may not be the fault of the SEO provider, and teaches how to tell the difference. Many webmasters and business owners judge the effectiveness of an SEO campaign by the total number of visitors and traffic going to their website, but the post demonstrates why there are a lot more factors that help accurately measure the success of an SEO campaign.
Corby recommends using a lot of metrics, including the 12 month Google Analytics KPI formula. The formula takes into account total unique visitors, organic search traffic, brand-related search terms, raw organic search traffic (total organic searches minus brand related searches), raw organic percentage of total unique visitors, total time spent on site, number of pages visited, and total keyword searches.
The post also takes a lot of market factors into consideration that are beyond the control of an SEO firm. Corby recommends using Google Trends to gather historical search data and help determine if there is still a market for the product that is being advertised. Google Trends can provide enough information to give a very good snapshot of any market at any given time, be it high or low.
According to Corby, offline marketing also plays a big factor in how many visitors a website gets. Internet marketing works, but brand recognition from offline sources can be a significant source of traffic.
Corby was asked what he was trying to accomplish with his post: “I believe that this information is critical for every business owners that has taken an SEO provider on board. In most cases, business owners are less than knowledgeable about their online marketing needs in general, especially when it comes to monitoring the data and determining if their online marketing is achieving successful results. Every business owner has a right to this knowledge!”
Corby continued, “The bottom line is that there are some things that an SEO company can control and some things they can’t. We don’t mind putting it out there to our readers, and we always hope that we are providing a service with posts like this. Most business owners look purely at their prized Google rankings and total traffic/visitors to their website as a key indicator for SEO performance. It is way more than that.”
Oracle Digital provides full-service digital marketing campaigns and SEO in Perth, Sydney, Melbourne, and all across Australia.
Visit their website for more information: http://www.oracledigital.com.au/ or call them at 1300 899 851.