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Case Studies Continue to Demonstrate that Promotional Products Increase Brand Familiarity and Increase Sales



Distributor of promotional products and corporate gifts in Perth reveals how promotional products produce better “numbers” than other traditional forms of advertising.

Osborne Park, Western Australia, March 22, 2013 - The nature of advertising has changed greatly with the advent of the Internet age. Many traditional forms of advertising, such as television, radio, newspapers, and magazines, have become too expensive for small to medium sized businesses, and do not provide a large enough return on investment. Despite the massive movement of advertising revenues into Internet-based advertising, one traditional form of advertising still produces fast and measurable results: the distribution of free promotional products.

Promotional products are usually small items such as pens, notepads, coffee cups, and stubby holders with company logos imprinted or screened. Some companies even give away apparel with embroidered or screened company logos. Numerous informal industry studies and surveys have produced results indicating that promotional products are more effective at creating brand familiarity and recognition than any other form of advertising.

Besides surveys and studies, there are numerous case studies of individual companies that have benefited greatly by giving away customised promotional products. Those who use “outside the box” thinking to create unique advertising specialties often show outstanding results.

For example, a tennis organisation wanted to promote membership during a major tennis tournament. They purchased magnets shaped like a circle, with a background that made them look like tennis balls. The organisation then imprinted the membership desk’s phone number, along with their website address. Then, they placed the magnets on the courtesy cars provided to the tennis professionals during the tournament.

Their goal was for spectators to notice the magnets, and inquire about membership. They were so successful that they would subsequently purchase enough magnets to repeat this strategy at more than 50 professional tournaments over the next year.

A savvy bail bondsman found a way to get around a ban on advertising inside of his local courthouse and jailhouse buildings. He realised that his clientele were statistically more likely to smoke than the general public, so he left custom imprinted lighters with his company logo and phone number in various places around the jail and courthouses, making them look as though they had been accidentally dropped or misplaced. He saw a marked increase in clients, directly from his simple but creative campaign.

According to Scott Eaton, Owner/Artisan of Imagepak Marketing, these case studies are typical of the results many of his clients have seen: “The case studies are great examples of what happens when marketers combine proven methods with “outside of the box” thinking. Whenever a company or business can provide an image of their business to a potential customer and piggyback it onto a positive emotion, such as gratitude, it is much more effective than simply putting the company’s name out in a generic advertisement.”

Eaton continued, “If you hand out promotional items that are relevant to what you offer, but useful to those who receive them, you will obtain multiple ad impressions with qualified potential customers on a daily basis. For example, if you imprint your company logo on a coffee cup and distribute those cups throughout an office, every employee in that office who was given a coffee cup will smile and think about your company every time they drink a cup of coffee.”

Eaton concluded, “That is the most cost-effective form of advertising you can possibly buy.”

Imagepak Marketing provides promotional products, corporate gifts, and corporate clothing in Perth and surrounding areas. For more information, call (08) 92444 111 or visit their website: http://www.imagepak.com.au/