San Remo appoints Jimmy Boswell as its first gluten free brand advocate

San Remo has announced popular New Zealand-based celebrity chef Jimmy Boswell as its latest brand advocate.

Chief Marketing Officer, Michael Neale, said the popular chef – known internationally as the Gluten Free Chef – would play a key role in educating the community about the various gluten free pasta options available through San Remo.

“A growing number of people are moving to a gluten free diet as a result of a medically diagnosed gluten intolerance and we believe Jimmy can help show these people how pasta can remain a favourite meal option as part of their diet without compromising on quality” Mr Neale said.

“San Remo Gluten Free pasta is free of gluten, dairy products and yeast, and still offers the “al dente” taste and texture only found in good pasta – and we look forward to Jimmy creating some outstanding recipes for people to try at home and enjoy.”

Mr Boswell said he is a long-time user of San Remo pasta because of its consistently excellent taste and texture.

“People can live gluten free with ease and still enjoy lots of taste; and because pasta provides quick to plate meals it can maintain its place in homes and remain a popular meal option for busy parents with families,” Mr Boswell said.

“In my household one of the favourite meals is herbed lamb meat balls served with my family’s Sicilian tomato sauce and San Remo gluten free pasta. I look forward to sharing that and many other recipes in my new role.”

Mr Boswell is a chef, cookbook author, food writer, blogger who released his first cookbook in July 2012 titled ‘The New Zealand Gluten-Free Cookbook’.

When he isn’t developing gluten free recipes, the popular chef and food writer is a presenter at food shows, on TV and speaking at the New Zealand Gluten Free and Allergy Shows.

He started cooking at the age of five and with his half Sicilian heritage he has a very seasonal fresh approach to his cooking and creates dishes that are family friendly.