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Over two million iPods sold

Announcement posted by Apple 08 Jan 2004

New 15GB model added to iPod family
Apple has announced that over two million iPods have been sold since its introduction, solidifying its position as the number one digital music player in the world. Apple also announced the immediate availability of a new 15GB model offering customers 50 percent more storage for just $449 RRP inc GST. We are also announcing significant price reductions on the existing 20GB and 40GB models. The 20GB iPod is now available for $598 RRP inc GST and the 40GB model is now available for $799 RRP inc GST. All iPods work seamlessly with the award-winning iTunes digital music jukebox software on either a Mac or Windows computer.
With over two million sold, iPod is unquestionably the leading digital music player in the world, said Steve Jobs, Apples CEO. By enabling music lovers to carry their entire music library with them at all times, iPod is clearly changing the way we enjoy our music, much the way the Sony Walkman did decades ago.
iPod and iPod mini are the only portable music players with Apples patent pending Auto-Sync, an innovative feature that automatically downloads an entire digital music library onto iPod and keeps it up-to-date whenever iPod is plugged into a Mac or Windows computer using FireWire or USB 2.0. The ultra-portable iPod is designed with a solid-state no moving parts touch wheel and backlit buttons for precise, effortless navigation through thousands of songs; an elegant dock for easy syncing and charging with an audio line out for quick connection to a home stereo or powered speakers; and On-The-Go playlists so users can build a playlist right on their iPod.
Apples popular iTunes digital music jukebox software is the perfect companion to the iPod. For Mac and Windows computers the iPod allows users to easily manage their music library, create playlists, burn custom CDs and transfer their entire music library for on-the-go listening anywhere.
More than just music, iPod is also great for listening to and keeping track of audiobooks; as a clock and alarm; for synchronising and managing contacts, calendars and to-do lists; as a note reader for downloaded text-based information; and for digital voice recording and photo storage with optional Belkin accessories, allowing users to record hundreds of hours of audio and store thousands of digital photos on their iPod. iPod includes a rechargeable lithium-ion battery for more than eight hours of continuous music.
Pricing & Availability
Apples third generation, dockable iPods are now available in three ultra-portable models: a new 15GB model that holds over 3,700 songs for a suggested retail price of just $449 RRP inc GST; a 20GB model that holds over 5,000 songs for a suggested retail price of $598 RRP inc GST; and a 40GB model that holds over 10,000 songs for a suggested retail price of $799 RRP inc GST. Available through the Apple Store (www.apple.com.au/store) and Apple Authorised Resellers, iPod supports high-speed syncing via USB 2.0 with Windows; a separate USB 2.0 cable, available at http://www.apple.com.au/ipod/accessories for $35 RRP inc GST. All iPod models include earbud headphones, an Apple iPod power adapter, a FireWire cable and a 4-pin-to-6-pin iPod FireWire adapter. 20GB and 40G iPod models also include the iPod Dock, carrying case and wired remote; these optional accessories can be ordered for 15GB iPod models through the Apple Store. p
Laser engraving is available for iPod for $40 RRP inc GST and can include two lines with up to 27 characters per line. iPod requires a Mac with a FireWire port and Mac OS X version 10.1.5 or later (Mac OS X v10.2 or later recommended); or a Windows PC with a FireWire or USB 2.0 port, or a Windows-certified FireWire or USB 2.0 card and Windows 2000, XP Home or Professional.
About Apple
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.