Bradford Public Relations launches
Announcement posted by Bradford Public Relations 17 Apr 2013
PR industry veteran Nathaniel Bradford has launched a new full service public relations agency, Bradford Public Relations (BPR).
Building on Nat’s 20 years in the communication industry, BPR will focus on Nat’s areas of strength in the consumer technology sector, sports lifestyle products, and tech driven start-ups.
BPR’s foundation clients include wearable action video camera brand, Contour, Australia’s oldest and most respected audio distribution company, International Dynamics, and Australian start-up parcel pick up service, ParcelPoint.
Based in Adelaide, BPR also has consultants in both Sydney and Melbourne with more consultants expected to join shortly.
“I’ve always been keen to run my own agency and the time was right to take the next step and offer a better way for clients succeed with their PR agencies,” Nat said.
“In the past I’ve seen too many agencies not get the basics right when it comes to client service and delivery and it’s my strong belief that once those are done correctly, the rest falls into place.
“Opening BPR has also given me the opportunity to test a theory about the “old” billing practices of the PR industry. The days of expecting clients to cover the cost of your own business’ overheads as an additional fee is something out of the Dark Ages and has caused more angst between agencies and clients than I care to remember. So far the model I’m using has been received very positively,” he said.
“The Consumer Electronics Show (CES) in Las Vegas earlier this year was full of amazing new products just waiting to be launched in this market and provided some great leads for new business.”
For media or new client enquiries, please contact:
Nathaniel (Nat) Bradford
Managing Director
Bradford Public Relations
M: +61 437 812 102
Media Contacts
Director, DEC PR
