Announcement posted by Accru Chartered Accountants 23 Apr 2013
Nixon’s firm, Accru, has six offices in Australia and one in New Zealand. Each firm maintains its own autonomy, independence and structure while at the same time taking advantage of the benefits that the group offers. As Nixon says, “Independence and autonomy are part of our strategic profile and we have made that our choice. This enables us to be very clear about who we are and what we want to be and what the partners get out of this practice.
“Accounting is very much a relationship business. Most clients are fearful when they go into a new region such as China because they have heard some horror stories, but to be able to offer them the opportunity to go in with a partner you feel comfortable with is really important in giving clients confidence.”
Training and international placements for staff is another part of the CPAAI offer, and businesses will often attend conferences of other CPAAI regions in order to further contacts and make connections. Accru was able to use the CPAAI connection recently when some clients expanded their business into Vietnam, and another group needed accounting help in the UK. “We have very close relationships with our clients and so they are happy when we refer them to other firms, because there’s a trust there”, says Nixon. “Absolutely, we are an alternative to the Big Four through the extra reach the association gives us, and the relationships which deliver scale”.
For Nixon personally, being part of the Accru group has meant she has been able to develop the Australian firm and her own career without having to join a larger firm. Accru is in a growth phase looking for quality new chartered accountants for membership in Australia. For more information please go to their website at http://www.accru.com or contact Aris Imbardelli ceo@accru.com.au.