Junkee.com doubles expected results in first month
Announcement posted by Access Public Relations 03 May 2013
Developed ‘mobile first’, ahead of tablet and desktop versions, Junkee is published by the country’s leading online youth publisher, Sound Alliance, with a target audience of 18-29 year-olds.
"Junkee's first month has been above expectations in all ways. Editors Steph Harmon and Rob Moran and their brilliant team of intelligent, engaging writers have been able to bring to life our vision of a thought-provoking pop culture community, and it's been heartening to see that so many people have instantly identified with this direction."
“Changing the traditional approach to web publishing has hit the mark,” said Sound Alliance Content Director Tim Duggan.
The advertising model for Junkee.com introduced ’native advertising’ - advertising that integrates seamlessly (but with transparency) into a site’s aesthetics and editorial - to Australia.
“We’re pioneering a new way of merging brands and content as one of the first publishers aiming to get native advertising right. This is where everyone wins: the consumer gets genuinely engaging content, and the advertiser gets shareable stories that people actually want to read,” said Sound Alliance CEO Neil Ackland.
Junkee’s category exclusive advertisers, who signed on for the first six months, include Telstra, Deakin University and Rekorderlig Cider.
Rekorderlig Cider marketing manager Nikki Langford said: "We're a creative brand and love to support new and interesting initiatives like Junkee. We've been thrilled with the traffic results the site has received in its first full month, showing that there is a healthy audience for a lively, intelligent and interesting take on pop culture. We are really looking forward to working with Sound Alliance over the next few months on creative native advertising for Rekorderlig that's just as engaging as the content we've seen on the site so far."
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About Sound Alliance
Launched 10 years ago, Sydney-based Sound Alliance is Australia’s leading online youth publisher. Sound Alliance owns and runs FasterLouder, inthemix, SameSame, last.fm, mess+noise, and the just-launched Junkee.com, and represents titles Pitchfork and The Hype Machine. Together, these titles have a combined monthly UB audience of more than one million and offer advertisers a gateway to the country’s 18-29 year olds. Its in-house agency, the Sound Alliance Agency, has worked with some of the world’s biggest brands, drawing insights and research from its vast youth audience to create original, compelling communication platforms that entertain and engage. www.thesoundalliance.net
For further information please contact:
Andrea Kerekes Emma Davey
Access Public Relations Access Public Relations
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