True Alliance partners with dgm to grow famous brands’ online businesses
Announcement posted by dgmAustralia 14 May 2013
True Alliance partners with dgm to grow famous brands’ online businesses
SYDNEY, 14 MAY 2013: True Alliance, home to some of the world’s most famous must-have brands, has chosen to work with online customer acquisition agency dgm across multiple channels, to develop the brands’ online activity and launch their ecommerce stores into the Australian market.
dgm will provide PPC and SEO, launching the brands’ ecommerce sites, adding conversion management, affiliate marketing and lead generation in the coming months.
At dgm, head of search Cem Bali said: “To work with such a world class group of brands and bring them to the Australian market is a great vote of confidence for the quality and range of services we offer at dgm. With the various performance channels under one roof, True Alliance has access to a comprehensive customer acquisition strategy at their fingertips.
At True Alliance, head of digital Tim Knight said the working partnership with dgm will involve close collaboration to grow True Alliance’s online businesses.
“Our brands are the most sought after and accessible brands in the fashion, outdoor, sports & luxury retail categories. Our goal for online is to continue to build the strong relationship with customers that our bricks & mortar retail and wholesale businesses enjoy. We are an omni-channel business and we needed an online partner that understood the requirement to build the online business while at the same time increasing traffic into our offline retail stores. A tough challenge, but one we believe dgm is best equipped with people, skills and tools to undertake for us in the Australian market.”
To find out more about True Alliance, visit
http://www.truealliance.com.au/ta/Shop/
FOR MORE INFORMATION: Samantha Tannous, Relativity Communications, 0416 104 033
About dgm
dgm works with Australia’s leading advertisers, web site publishers and agencies to devise and deliver online marketing campaigns across the key areas of search engine marketing, affiliate marketing and display advertising. dgm’s clients have access to sophisticated proprietary technology and are guided by experienced account management and consultancy teams, to achieve high-performing online marketing campaigns that fulfil their business objectives such as more leads, more sales and greater brand awareness.
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