Announcement posted by Access Public Relations 16 May 2013
Amnesia Razorfish Head of Strategy Ben Hourahine said a number of pioneering creative projects were already underway within the strategic tie-up.
“We are really excited about pushing the boundaries of creative innovation with the MCA. The partnership gives us the opportunity to really challenge the conventions around creativity, which is exciting for us and our clients,” he said.
Keir Winesmith, Digital Media Manager at the MCA, which recently welcomed its 1,000,000th visitor since reopening in March 2012, said: “The MCA is excited to partner with Amnesia Razorfish to create digital projects that help us reach outside the museum.
“The MCA is dedicated to the exhibition, collection and interpretation of the art of today, so it’s important to work with a team that shares our commitment to contemporary stories for contemporary audiences across Australia.”
Unearth the Rocks is the first official collaboration. A project developed in conjunction with Sydney Harbour Foreshore Authority, Unearth The Rocksbrings the rich human history and heritage of The Rocks to life via mobile devices.
The project is an important part of the MCA’s commitment to documenting and celebrating the heritage of the site it stands upon and offers amobile phone experience that brings the fascinating history of The Rocks precinct to life.
ENDS
For further information, please contact:
Andrea Kerekes Judy Goldman
Access PR Access PR
0418 427 412 0402 277 226
andrea@accesspr.com.au judy@accesspr.com.au
About Amnesia Razorfish
Amnesia Razorfish is Australia’s most awarded full-service digital agency. Headquartered in Sydney, Amnesia Razorfish is part of the world’s largest digital agency network, Razorfish, owned by Paris-based Publicis Group. The agency lives and breathes digital, providing strategic digital ideas, media, creative, technology, social media, analytics, innovative solutions and more. Amnesia Razorfish has demonstrated commitment to creating experiences that build business for some of the world's best-known brands including Samsung, Qantas, Suncorp, Australia Post, Aussie, BT, Intel, and Microsoft.
Web Site: www.amnesia.com.au
Twitter: @amnesiafish
Facebook: facebook.com/amnesiarazorfish