Grundfos MAGNA3 Circulator Pump Captures Danish Design Award
Announcement posted by Pump Solutions Australasia 27 May 2013
Pump Solutions Australasia reveals why the MAGNA3 water circulator pump is receiving rave reviews from industry insiders.
Perth, WA, May 27, 2013 - For years, heating, cooling, and air conditioning systems have been well known for their excessive power consumption. Air conditioning and cooling in particular consume a lot of power and cost consumers a lot of money. Until the MAGNA3 series was introduced for 2012, there hadn't been much evolution in the category of water circulator pumps.
If the comments of the jury at the Danish Design Awards at the Danish Design Centre in Copenhagen are any indication, though, the circulator pump industry has seen its first serious evolution in years. The MAGNA3 series was voted the Danish Design Award in the business-to-business, Industrial Design division.
Grundfos executives and employees are proud of the award, but even more proud of the feedback they got from the jury. The jury referred to the MAGNA3 line as “designed to (determine) efficiency and output figures, which are (unprecedented).” They would go on to refer to the pump as proof that Grundfos “translates their focus on innovation, sustainability, and design into action.”
Peter Røpke, who is the Group Executive Vice President of Grundfos, was pleased with the award, but more pleased with the feedback of the jury, especially when it called the MAGNA3 a “very concrete contribution” to the field of energy reduction in the pump industry. Røpke deflected praise, and passed it on to his employees, saying that he wanted to “send a big thanks” to everyone who contributed to the effort.
Røpke feels that the award has both intrinsic and extrinsic rewards. Intrinsically, the award helps to motivate the staff by providing recognition as a reward for all of their hard work. He feels that the award will help the staff in its efforts to further the evolution of pump design in the future.
Extrinsically, the award provides publicity for the company, and helps its already-sterling reputation within the industry and among potential customers. In addition, it serves as proof that Grundfos is “walking its talk” in terms of corporate mission, vision, and values. Røpke has stated on many occasions that Grundfos' mission is to “raise the bar” industry wide, and to constantly evolve the field of performance and design.
The MAGNA3 series consists of pumps of all sizes, from the smallest to the largest, that are connected to a communication device that allows users to change the settings from outside of the pump assembly. These settings can be manually changed with a smartphone or similar device.
For those who want the benefits of flexible settings without the constant monitoring, the MAGNA3 series is equipped with AUTOADAPT. AUTOADAPT does exactly what it sounds like; it automatically adapts the pump settings to ensure maximum performance with minimum energy consumption.
AUTOADAPT can be used straight out of the box as a default setting. After it is turned on, it analyses exactly what is needed, and adjusts settings accordingly. As the demands change, the settings are changed automatically.
The MAGNA3 is virtually maintenance-free; once it is installed, the user can “set it and forget it.”
Mike Hurlbatt, owner of Pump Solutions Australasia, is happy for Grundfos: “We are very happy for Grundfos, but we aren't surprised that they are winning design awards. Grundfos is responsible for a lot of advances in the industry, but the MAGNA3 line might turn out to be the biggest yet.”
Pump Solutions Australasia imports and distributes virtually all kinds of water pumps from its Perth location, including Grundfos pumps.
For more information, call 1300 922 973 or visit their website: http://www.pumpsolutions.com.au/.
If the comments of the jury at the Danish Design Awards at the Danish Design Centre in Copenhagen are any indication, though, the circulator pump industry has seen its first serious evolution in years. The MAGNA3 series was voted the Danish Design Award in the business-to-business, Industrial Design division.
Grundfos executives and employees are proud of the award, but even more proud of the feedback they got from the jury. The jury referred to the MAGNA3 line as “designed to (determine) efficiency and output figures, which are (unprecedented).” They would go on to refer to the pump as proof that Grundfos “translates their focus on innovation, sustainability, and design into action.”
Peter Røpke, who is the Group Executive Vice President of Grundfos, was pleased with the award, but more pleased with the feedback of the jury, especially when it called the MAGNA3 a “very concrete contribution” to the field of energy reduction in the pump industry. Røpke deflected praise, and passed it on to his employees, saying that he wanted to “send a big thanks” to everyone who contributed to the effort.
Røpke feels that the award has both intrinsic and extrinsic rewards. Intrinsically, the award helps to motivate the staff by providing recognition as a reward for all of their hard work. He feels that the award will help the staff in its efforts to further the evolution of pump design in the future.
Extrinsically, the award provides publicity for the company, and helps its already-sterling reputation within the industry and among potential customers. In addition, it serves as proof that Grundfos is “walking its talk” in terms of corporate mission, vision, and values. Røpke has stated on many occasions that Grundfos' mission is to “raise the bar” industry wide, and to constantly evolve the field of performance and design.
The MAGNA3 series consists of pumps of all sizes, from the smallest to the largest, that are connected to a communication device that allows users to change the settings from outside of the pump assembly. These settings can be manually changed with a smartphone or similar device.
For those who want the benefits of flexible settings without the constant monitoring, the MAGNA3 series is equipped with AUTOADAPT. AUTOADAPT does exactly what it sounds like; it automatically adapts the pump settings to ensure maximum performance with minimum energy consumption.
AUTOADAPT can be used straight out of the box as a default setting. After it is turned on, it analyses exactly what is needed, and adjusts settings accordingly. As the demands change, the settings are changed automatically.
The MAGNA3 is virtually maintenance-free; once it is installed, the user can “set it and forget it.”
Mike Hurlbatt, owner of Pump Solutions Australasia, is happy for Grundfos: “We are very happy for Grundfos, but we aren't surprised that they are winning design awards. Grundfos is responsible for a lot of advances in the industry, but the MAGNA3 line might turn out to be the biggest yet.”
Pump Solutions Australasia imports and distributes virtually all kinds of water pumps from its Perth location, including Grundfos pumps.
For more information, call 1300 922 973 or visit their website: http://www.pumpsolutions.com.au/.