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Hisense Australia and Pandora Internet Radio Announce Partnership

Announcement posted by Definition Branding and Marketing 28 May 2013

MELBOURNE, Australia – May 28, 2013 –Hisense Australia and Pandora Internet Radio announce partnership to bring Pandora to Hisense’s 2013 Internet devices.  Pandora users will soon be able to access the internet radio service initially through Hisense Smart TVs and later in the year through a wider range of Hisense devices.

Pandora will be available as a Smart TV software upgrade, where users can create up to 100 personalised radio stations based on their favourite music by entering either an artist, song or genre. Pandora will then stream music based on this, then users further refine their stations utilising the “thumbs up” and “thumbs down” options for each song.  Existing Pandora users will be able to access stations they’ve already set-up.

"With Pandora Internet radio being recently introduced to Australia and with over 200 million registered users worldwide, it was a no-brainer to provide this great music service to our Australian customers," said Andre Iannuzzi head of marketing, Hisense Australia. "Smart TVs are just the beginning.  Hisense Australia will continue to add value to its entire line of Internet ready products this year."

Jane Huxley, Managing Director of Pandora A/NZ said, “There is a great fit between the passive listening mode that Pandora users enjoy, and the devices used in the living room and beyond that Hisense is announcing today. Pandora is really becoming a soundtrack to the lives of many Australians as they go about their normal day – in their homes, their cars and on the go. The partnership between Pandora and Hisense will make it easier for people to listen to music they love on the devices in their home”

About Hisense Australia Pty Ltd

Hisense is a global television and refrigeration manufacturer active in more than 130 countries worldwide. More than 40 million people buy and enjoy Hisense products globally every year. Since arriving in Australia in 2006, Hisense has grown to be one of the fastest emerging TV and Home Appliance brands in Australia, distributed through more than 1,000 leading retail stores nationally. Established in 2006, Hisense Australia Pty Ltd is an Australian based subsidiary of Hisense Company Ltd. 

Hisense televisions and home appliances are available at Australia’s leading national electronics retailers including JB Hi-Fi, Harvey Norman, The Good Guys and BSR.

Find Hisense Australia at the following social media sites:

Twitter:www.twitter.com/Hisense_Aust

Facebook:www.facebook.com/HisenseAU

Instagram:www.instagram.com/HisenseAU

Pinterest:www.pinterest.com/HisenseAU


About Pandora
Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalised stations launch instantly with the input of a single "seed" - a favourite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalisation of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalised stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people turn on Pandora every month to hear music they love.   www.pandora.com

 @pandoraAUS