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Kogan Delivers More in Last Six Months than in its First Six Years

Announcement posted by Kogan Technologies 13 Jun 2013

Aussie Love Affair with Online Shopping Heats Up
Melbourne, Australia, 13 June 2013 - Kogan.com has sold its two-millionth product, delivering more in the last six months than in its first six years of operation.
 
It took Kogan 6.5 years to deliver the millionth product through Kogan and barely six months later, the company has delivered its two-millionth product.
 
Amidst the doom and gloom in bricks and mortar, Kogan is showing that an innovative business model can drive the industry forward while saving consumers more than ever before.
  • Smart shoppers now order one product every 1.5 seconds at peak times on Kogan.com
  • Kogan is growing incredibly fast, with revenue in FY 2013 growing by over 300% 
  • The number of products purchased increased by 473% in May 2013 compared to May 2012
  • Kogan is growing a sizeable, talented team - headcount is in triple digits now and causes the employment of thousands more in ancillary services and industries.
  • The product range has ballooned from 100 products 18 months ago to over 1000 products today.
Ruslan Kogan, Founder and CEO of Kogan, said educated Australian consumers were voting with their wallets, and the boom in online shopping would continue.
 
“Kogan customers are smart shoppers and they know how to hunt down the best deals. 
 
“Recent research by Roy Morgan showed that 50.3% of Aussies now shop online. Australians who don’t buy online are now the minority! That’s an incredible tipping point. It’s a paradigm shift that our incredible team has helped pioneer.
 
“We’ve had big players in the retail industry doubt Kogan at each turn, assume that we’re no real threat to them, and even publicly doubt us.
 
“Now they’re unable to ignore the impact we’re making on the retail industry, and we’re not backing down.
 
“Technology manufacturing and retailing in particular is changing, and it’s time the incumbent bricks and mortar retailers realised this. 
 
“Consumer electronics products are a commodity. An iPhone 5 is an iPhone 5. A 42” LED TV is a 42” LED TV. An iPad is an iPad. No matter where you buy your iPad, what you get inside the box is identical. Smart shoppers know this, and they shop on price.
 
“We’re just getting started. There is so much innovation left to be done and that gets our team out of bed in the morning. It’s just a matter of time before Kogan will be a billion dollar company,” Kogan said.