More Australian mums going online for “me-time”

Since its launch in February 2013, TheFamilyKitchen.com.au has experienced rapid growth among

women aged 25-541, who are increasingly going online for information, support and entertainment.

With 98.9% of mums using Facebook2 and 73% reading blogs3, the internet is fast becoming their

leading source of “me-time”.

And now Australian mums are discovering TheFamilyKitchen.com.au, an exciting new free online

food and lifestyle blog-style magazine, featuring everything mums need to create happier, healthier

family kitchens: simple recipes, practical nutrition advice, style inspiration, celebrity interviews and

great competitions, which are all delivered daily in delicious bite-size morsels.

TheFamilyKitchen.com.au founder and editor Samantha Brennan, with 10 years’ experience as a

writer and editor for some of the best-known Australian magazines including Australian Good Food,

Australian House & Garden and CLEO, now dedicates her time to curating food and lifestyle content

for families across Australia, delivering glossy-quality recipes and features designed to educate and

entertain busy mums.

Although there are plenty of online recipe databases, Samantha noticed a space was missing where

women could come together to share and learn about family food and nutrition, as well as fun things

like new kitchenware and tableware, and famous foodies’ kitchens. “I saw that while there are lots of big

players in the online food media market, there was perhaps space for a more intimate and friendlier

blog-style magazine that offers connection with the editorial team and among our readers,” she said.

The response from women has been overwhelming. TheFamilyKitchen.com.au now has more than

1,400 Facebook followers, and monthly visitors to the website has grown from 1,400 at launch to close

to 6,000 (+328%), just four months later.

TheFamilyKitchen.com.au is a free Australian online food and lifestyle magazine. All recipes from

the editorial team are developed and tested especially for TheFamilyKitchen.com.au. With simple

recipes, easy ideas and everyday inspiration for happy, healthy family kitchens, women who love

cooking and family food should log on to TheFamilyKitchen.com.au.

ENDS

Contact: Mary-Anne Amies, Wise Up Marketing Solutions

maryanne@wiseupmarketing.com.au

0402 248 930

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1Facebook Page Insights

2MumsNow “Mums in 2012” Survey

3MumsNow “Mums in 2012” Survey