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Event Planners Told To Embrace Technology

Announcement posted by Pulse PR 20 Jun 2013

Event managers and creative directors are being advised to adopt event technologies and be innovative or risk being left behind as clients increasingly seek out creative and cutting edge branding solutions.

Joanna Jordan, Creative Director at Brisbane based event management company, j2 ideas & events has suggested that event managers need to keep up with technology and industry trends in order to remain competitive.

She said, “Let’s face it, we are living in a completely digital age and this is definitely transforming the events industry.”

“Our clients are seeking new and creative ways to achieve their branding and marketing goals and there is an expectation now that event planners have the ability to push boundaries and create visually exciting experiences for audiences.”

Joanna advised that visual affects such as projection and lighting had come a long way over the past decade and were now an invaluable tool for engaging with audiences, creating emotional connections and ensuring events leave a lasting impression.

She said, “My first foray into the creative application of large-scale projections for events was back at the Goodwill Games in 2001 and it amazes me how events technology has progressed since then.”

So how can event planners put projection technology to use?

Joanna advises to think big and keep in mind what your client’s objectives for the event are.

“Projection technology allows you to communicate with your audience en masse so event managers should think about how to best use that space be it for brand messaging or to create an emotional journey for the audience.”

For further information regarding Joanna Jordan and her events management company, j2 ideas & events, visit www.j2events.com.au.

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ABOUT J2

j2 ideas & events is a Brisbane event management company specialising in creative direction, event planning and event design.

The company has delivered many of Queensland’s iconic events including the Toowoomba Carnival of Flowers, MS Brissie to the Bay bike ride, 20th Anniversary World Expo 88 Charity Dinner and Riverfire, Queensland’s biggest annual public celebration.

j2’s skill and unprecedented reputation has been formally acknowledged with the company winning the Cause Related Event of the Year and Corporate Social Responsibility Award (QLD) at the 2010 Meeting & Events Industry Awards and the 2008 National BT Publishing E-Wards for Excellence in Events for Charity Event of the Year (20th Anniversary World Expo 88 Charity Dinner 2008).  j2 ideas & events is also a past Telstra Business Awards Winner, having been named as Micro Business of the Year (QLD) in 2007.