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Offshore recruits can increase “corporate marketing innovation and competitiveness”.

60% of companies will not hire marketers on 457 visas according to the release of Michael Page study on marketing salary & employment forecast for Australia 2013/14.

Cassidy Poon spoke exclusively with B&T Inside Marketing recently in conjunction with the release of Michael Page study on marketing salary & employment forecast for Australia 2013/14. There has been a rise in candidates returning or moving to Australia from Asian markets as well as countries where opportunities are currently limited such as Spain and the UK, according to the recent Michael Page survey release.

Marketers returning or relocating to Australia from markets such as the UK may struggle to find roles over the coming year with employers preferring local talent and experience. Despite their global experience the recruitment firm said “some employers have reservations about their lack of current experience in the local market”. Sixty percent of the companies surveyed said they do not plan to hire staff on 457 visas over the coming year.

Cassidy Poon, digital and social marketing manager LogicalTech, has no qualm appointing marketers with international experience. He told B&T offshore recruits can increase “corporate marketing innovation and competitiveness”. “It also shows the employer that you’re independent, you possess world digital marketing knowledge and that you consistently strive to further your marketing career.”

Job opportunities have been strongest in FMCG and Victoria, where many FMCG and consumer goods brands are headquartered. Marketing opportunities have also been strong in retail, with new roles created as businesses grow their e-tail presence. Over the coming year, marketing professionals are forecast to be in demand in financial services, retail and telecommunication companies.

Overall, current hiring activity is ‘steady’ compared to the past 12 months, with 19% describing recruitment as slightly weaker and weaker.  Digital marketing managers and product/brand managers are in high demand as a strong focus on return on investment keeps demand for analysts high.

Demand for social media skills, digital marketing know-how and search engine optimisation experience has never been greater, according to Poon. “In many cases digital and social marketing experts are being employed as a temporary resource, although the permanent market is showing signs of expanding throughout 2013.”

“This demand for digital and social marketing professionals has ensured that applicants for such roles are able to command a 10% premium in pay – especially within retail banking.”  The most popular tool for attraction and retention of marketers is a strong company culture (30%), structured career progression (27%) and work-life balance (26%).

To compare the marketing forecasts to those for media, creative, PR and digital agency staff go to http://www.bandt.com.au/news/investigations/pay-rises-for-62-of-adland

For other marketing salary tables and forecast information from B&T Today go to http://www.bandt.com.au/news/investigations/60-of-companies-will-not-hire-marketers-on-457-vis



Cassidy Poon
Digital & Social Marketing Manager
LogicalTech Group
Direct: (+61) 3 8643 6444
Level 7, 446 Collins Street,
Melbourne, VIC 3000