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SMEs require customised software, finds IDC

Announcement posted by IDC 29 Jun 2004

IDC has recently completed a market study of the local SME market titled, Australian SME Software Adoption. The study covers SME software applications usage, the channels used to purchase software and future intentions for software acquisition.
IDC found that SME purchasing decisions are made through recommendations from friends and/or colleagues and the Internet, and that specialty software outlets and value added resellers are the preferred choice of SMEs to purchase software. said Brad Hill, IDCs SME Market Analyst.
>From the SMEs surveyed that identified their spend on software in 2003, 33% of them spent more than $10,000, 18% spent between $2000 $5000 and 12% did not purchase any software at all. IDC found that the amount spent is relative to the size of the business, with medium businesses spending more than small businesses.
Customised software was also examined in this study, and IDC found that 61% of SMEs surveyed did some form of software customisation either internally or by a third party.
"IDC recommends SME budgets and requirements need to be considered when vendors decide to target this growth area, as the requirements of SMEs vary greatly by business size and vertical industry. Knowledge about the industry and how individual business can benefit by using particular software, while still being flexible enough to scale or customise the product, should be key focus areas of vendors and their channel partners, added Mr Hill.
Companies upgrading their infrastructure and the increasing number of security attacks, are factors that IDC sees as contributing to software adoption growth. SMEs need to upgrade their current applications and operating systems in order to be more efficient, and also in an attempt to make their business less susceptible to security violations or malicious attacks. Vendors that seize this opportunity and target SMEs in an effective manor will be rewarded with greater market share and higher revenues.
You are invited complimentary to IDC's "Australian Buying Behaviour and Trends for PC Hardware and Peripherals" Webcast
In this webcast, IDC PC Hardware Market Analyst Michael Sager presents the key dynamics, buying behaviours and issues from end users who were surveyed in IDC's annual survey that polls Australian organisations with more than 250 employees about their Buying Behaviour and Trends in the PC Hardware market.
In this webcast Mr. Sager will focus on the PC hardware component of the study series and paint the current picture of the desktop and notebook PC markets. He will analyse the growth patterns and historical performance of these markets based on IDC's Quarterly PC Tracker data. He will then discuss the planned spending and future areas of growth in the mobility market, which covers notebook PCs, tablet PCs, and smart handheld devices. Mr. Sager will review the desktop PC market and the critical purchase criteria from end users for the coming twelve months. An examination of the current vendor installed base and future vendor preference is also covered.
IDC's Webcast addresses the following questions:
1. Will there be growth in the large enterprise space for notebook PCs?
2. What is the main purchase criteria for desktop PCs?
3. Which vendors do end users prefer?
4. Is there PC refresh cycle of over 3 years in Australia?
5. Will tablet PCs finally see growth?
Date: Available until the 20th July 2004
Price: Complimentary
Viewing Instructions:
1. For more details on the webcast, go to: http://www.idc.com.au/events/webcasts/
2. To view the webcast directly, go to: http://palomar.getitmm.com/IDC_ANZ and register for an account to get your individual username and password.
3. Please note that this is a one-time registration process for all new users. For future IDC webcasts, you will just need to go to http://palomar.getitmm.com/IDC_ANZ and enter your individual user name and password. If you have forgotten your password, click on the "I forgot my Password" option and it will be emailed to you.
If you have any queries about this webcast, please contact Tanya Sager via email tsager@idc.com or phone 02 9925 2229.
About IDC
IDC is the premier global market intelligence and advisory firm in the information technology and telecommunications industries. We analyse and predict technology trends so that our clients can make strategic, fact-based decisions on IT purchases and business strategy. Over 700 IDC analysts in 50 countries provide local expertise and insights on technology markets. Business executives and IT managers have relied for 40 years on our advice to make decisions that contribute to the success of their organisations. IDC is a subsidiary of IDG, the worlds leading technology media, research, and events company. Additional information can be found at www.idc.com.au.