Liberal voters more generous on Father’s Day

Tuesday August 13, 2013: Heading into next month’s federal election, Tony Abbott is more likely to receive a Father’s Day gift than his opponent Kevin Rudd.

According to online experience retailer RedBalloon.com.au, 53 per cent of Liberal voters will purchase a gift for their dad, compared to only 49 per cent of Labor voters.

It’s a slim advantage, but if your kids vote Liberal, you’re ahead in at least one poll this year.

But Kevin Rudd is not alone, with one in two Aussie dads (48 per cent) unlikely to open a gift on Father’s Day, according to the 1059 people surveyed[1].

RedBalloon CEO Kristie Buchanan says we shouldn’t be taking our Dads for granted on Father’s Day.

“It’s not hard to make Dad happy – and it doesn’t have to cost the earth,” Ms Buchanan said.

“At RedBalloon, we know Dads can be really hard to buy for[2] but what most of them really want is to spend time with their friends and family – and some just want a hug.

 “A nice meal, a round of golf or a day out fishing, with a simple hand written card will show how much you appreciate him.”

 Want to open a gift this September? Dads most likely to receive:

·         - Are still married – only 24% of children with divorced parents will buy a Father’s Day gift

·         - Live in the country – 79% of people living in rural Australia will buy Dad a gift this father’s day, compared to only 49% of city dwellers

·         - Celebrate the day with the ladies – women are more generous than men with 61% of women purchasing Dad a gift, compared to only 42% of men

·          - Have children aged 18-29 – 78% in this age group will purchase their Dad a gift.