Executive Promotions Position Brands for Maximum Visibility with Decision-Makers
Announcement posted by Imagepak Marketing 29 Aug 2013
Supplier of corporate gifts and promotional items in Perth reveals why Executive Promotions are effective at promoting brand recognition to decision-makers.
Perth, WA, August 29, 2013 - Imagepak Marketing carries promotional items and gifts in its Perth location. They carry a wide range of popular items that are used for standard giveaways, such as pens, coffee cups and stubby holders. These items are usually given away to prospective customers to promote brand recognition and create a feeling of reciprocity on the part of the person who accepts the gift.
Every document study done on promotional gifts in the last twenty years has concluded that promotional items are superior to other forms of advertising for promoting brand recognition. Consequently, many companies choose to give away promotional items as a part of their advertising campaigns.
The idea of giving promotional items is that they produce an “ad impression” every time the person given the item uses it or even looks at it. In addition, people often look more kindly on those who have given them something than those who haven't. At the very least, they create goodwill along with the advertising impressions.
Executive Promotions are the same as standard promotions, but they are targeted toward executives, who hold the decision-making power in most companies. Gifts that are targeted for executives must, by nature, be more expensive than standard promotional items.
There are two reasons for this. First, those who are more prosperous tend to use more high-quality items in their daily lives. Giving an executive an item that he feels is “beneath” him would provide negative “returns.” Second, a high-quality gift reflects a high-quality company. It is often said that a promotional gift acts as a “silent sales representative” who works whenever the prospect is in proximity of the item.
Executive Promotions, therefore, are typically higher-quality items that would appeal to someone who already has a lot. They are usually something that is useful in the office and of a refined enough appearance to fit into even the most ostentatious of offices.
Scott Eaton, owner of Imagepak Marketing, reports that his clients have been pleased with the results of Executive Promotions: “In the right situation, Executive Promotions produce phenomenal results. There are a number of factors that determine the right situation, but we have them figured out and our clients have obtained great results with them.”
Eaton continued, “Basically, the higher you climb up the corporate ladder, the more you have to project a prosperous image. Usually, the people who have climbed the highest up the ladder have control of a firm's expenditures. This tells us that it is intelligent to curry their favour and that an ordinary promotional gift isn't going to be quite enough for them.”
Eaton added further, “We have some extremely popular standard promotional gifts, such as stubby holders and plastic Javacups, that produce excellent results with the general public, but aren't appropriate for someone who wears expensive designer suits into an office that is adorned with luxurious furnishings. Consequently, we found it necessary to carry two product lines with products that are designed just for the prosperous executive: Image Collection and The Range.”
Eaton concluded, “Both lines consist of high-quality items which are perfect for the high-profile executive's desk or office. Sometimes, a standard gift just won't do.”
Imagepak Marketing provides promotional items and corporate gifts in the Perth area. They have a wide selection, ranging from inexpensive to luxury and all items can be adorned with a company name or logo. Call (08) 92444 111 for more information, or visit their website: http://www.imagepak.com.au/.
Every document study done on promotional gifts in the last twenty years has concluded that promotional items are superior to other forms of advertising for promoting brand recognition. Consequently, many companies choose to give away promotional items as a part of their advertising campaigns.
The idea of giving promotional items is that they produce an “ad impression” every time the person given the item uses it or even looks at it. In addition, people often look more kindly on those who have given them something than those who haven't. At the very least, they create goodwill along with the advertising impressions.
Executive Promotions are the same as standard promotions, but they are targeted toward executives, who hold the decision-making power in most companies. Gifts that are targeted for executives must, by nature, be more expensive than standard promotional items.
There are two reasons for this. First, those who are more prosperous tend to use more high-quality items in their daily lives. Giving an executive an item that he feels is “beneath” him would provide negative “returns.” Second, a high-quality gift reflects a high-quality company. It is often said that a promotional gift acts as a “silent sales representative” who works whenever the prospect is in proximity of the item.
Executive Promotions, therefore, are typically higher-quality items that would appeal to someone who already has a lot. They are usually something that is useful in the office and of a refined enough appearance to fit into even the most ostentatious of offices.
Scott Eaton, owner of Imagepak Marketing, reports that his clients have been pleased with the results of Executive Promotions: “In the right situation, Executive Promotions produce phenomenal results. There are a number of factors that determine the right situation, but we have them figured out and our clients have obtained great results with them.”
Eaton continued, “Basically, the higher you climb up the corporate ladder, the more you have to project a prosperous image. Usually, the people who have climbed the highest up the ladder have control of a firm's expenditures. This tells us that it is intelligent to curry their favour and that an ordinary promotional gift isn't going to be quite enough for them.”
Eaton added further, “We have some extremely popular standard promotional gifts, such as stubby holders and plastic Javacups, that produce excellent results with the general public, but aren't appropriate for someone who wears expensive designer suits into an office that is adorned with luxurious furnishings. Consequently, we found it necessary to carry two product lines with products that are designed just for the prosperous executive: Image Collection and The Range.”
Eaton concluded, “Both lines consist of high-quality items which are perfect for the high-profile executive's desk or office. Sometimes, a standard gift just won't do.”
Imagepak Marketing provides promotional items and corporate gifts in the Perth area. They have a wide selection, ranging from inexpensive to luxury and all items can be adorned with a company name or logo. Call (08) 92444 111 for more information, or visit their website: http://www.imagepak.com.au/.