Innovative Accounting Firm Launches New Service to Cut complexity of Record Keeping

Carlisle, Perth, WA, September 2, 2013 – Insignia Acounting & Consulting, a Victoria Park/Carlisle accounting firm, announced today it is introducing a new service to Perth that takes the traditional model of record keeping and turns it on it’s head.

Called “StartRight”, it gives small business owners peace of mind over their record keeping and government compliance, making them less likely to be pulled up by the ATO because their records are substandard.

The Startright program is essentially a ‘done-for-you’ service, and works by managing the full range of record keeping, tax compliance and performance reporting for small businesses.

“Small business owners, be they an existing business that’s been going for anumber of years, or those just starting out, face 3 massive challenges to their survival” stated Michael Martion, Director of Insignia Acounting & Consulting, and co-founder of the StartRight program.

“First is knowing how to set the systems up properly right from the start, and run the systems properly so nasty surprises like inadvertantly running out of cash or receiving a letter from the tax man when you least expect it, are avoided”.

“The second challenge is finding the time - and a way - to keep up with all of the confusing, boring and time consuming accounting tasks and tax requirements, especially when you’re not particularly good with numbers.”

Michael mentions that, however, even if you are good at numbers, this is still not an effective use of your time.

The third challange that confronts most small business owners, is unkonwingly being caught out by the traditional accounting firm model.

“With this, traditional accountants still work to the business model that relies on the business owner needing to know what they’re doing when it comes to their own accounts and bookkeeping. In other words, more often than not, they will just process the numbers you give them – and rarely ask any questions about those accounts.  From what I have seen in the industry over the years, assumptions are made with shocking regularity, and that’s dangerous.”  says Michael.

“Over the years, I’ve occasionally found items hidden in peoples’ accounts – usually because they simply just didn’t know anything better – that had the potential to seriously trip them up from a tax compliance perspective.  Our aim is to eliminate this issue for small business owners.”

StartRight gives small business owners a powerful new ally in the battle to stay profitable in the current economic climate.  As StartRight is an all-inclusive service, there is only limited capacity for new clients.  For more information visit www.startrightinvictoriapark.biz or contact (08) 9467 2207.

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