MEDIA RELEASE:: Hyundai and Aje Driving Fashion

MEDIA RELEASE                                                                                   

Hyundai and Aje Driving Fashion

• Hyundai and Aje have partnered to create limited edition driving gloves
• The gloves will be available exclusively to Hyundai drivers from the ‘Aje Noir’ MLC centre pop-up store opening tonight at Vogue Fashion Night Out

5 September 2013 - Hyundai ambassadors, and designers of the acclaimed fashion label Aje, Edwina Robinson and Adrian Norris will launch their ‘Aje Noir’ pop-up concept store at MLC Centre, which opens tonight at Vogue Fashion’s Night Out.

The ‘Aje Noir’ pop-up Boutique will sell only black items from their collection with a special gift available exclusively for Hyundai drivers. These hand crafted black nappa leather driving gloves are a unique collaboration that feature ‘sequin tyres’, a concept visually representative of both brands.

Exclusively available from the ‘Aje Noir’ pop-up store, these limited edition gloves are offered as a gift with purchase upon showing a Hyundai set of car keys, until stocks are sold out. Hyundai and Aje joined forces earlier this year as the avant-garde style of Aje fits perfectly with Hyundai’s take on design and style, which is embodied in both brands.

Vogue Fashion’s Night Out at the ‘Aje Noir’ pop-up store kicks off tonight from 5.30pm (Thursday 5th September). Complimentary cocktails and canapés by Longrain will be available to all customers shopping within MLC Centre on the evening.

‘Aje Noir’ pop-up store:

Location: MLC Centre, Cnr King and Castlereagh Street, Martin Place, Sydney

Dates: 5th September to 26th October

Opening Hours:

Monday to Wednesday         9:00am - 5:30pm
Thursday              9:00am - 7:00pm
Friday                    9:00am - 5:30pm
Saturday              10:00am - 4:00pm
Sunday               Closed

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FOR ANY FURTHER INFORMATION, EDITORIAL REQUESTS RELATING TO HYUNDAI OR TO DISCUSS OTHER EVENTS, PLEASE CONTACT:

Ali O’Neill, The Mint Partners

t: 02 9280 2133              m: 0438 443 560              e: ali@themintpartners.com.au

About Hyundai Motor

Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group, with more than two dozen auto-related subsidiaries and affiliates. Hyundai Motor -- which has seven manufacturing bases outside of South Korea including Brazil, China, the Czech Republic, India, Russia, Turkey and the U.S. -- sold 4.4 million vehicles globally in 2012. Hyundai Motor, which employs over 80,000 worldwide, offers a full line-up of products including small to large passenger vehicles, SUVs and commercial vehicles. Further information about Hyundai Motor and its products is available at www.hyundai.com.

Hyundai Motor Company Australia Pty Ltd (HMCA) was established on October 1st, 2003 as a wholly owned subsidiary of Hyundai Motor Company. The award-winning range of Hyundai vehicles continues to set segment and industry benchmarks in value, quality, and safety, with innovations such as Vehicle Stability Management, Electronic Stability Control, and Australia’s first five-year warranty with unlimited kilometres.

Hyundai Motor Company is the fastest growing automotive brand since 2005, according to the 2012 Interbrand ‘Best Global Brand’ survey, with an increase of 115%. The growth rate of the Hyundai Motor Company brand in the last year alone has been calculated at 24.4%, against an industry average of 11.2%. Its current brand value of US$7.5 billion ranks it seventh among global automotive companies.

Hyundai vehicles are sold in 186 countries through some 5,300 dealerships and showrooms. For more information visit: www.hyundai.com.au