ImagePak Marketing Reveals Why Promotional Products are Valuable and Which Ones to Use
Announcement posted by Imagepak Marketing 03 Oct 2013
Manufacturer and distributor of promotional products in the Perth area makes claims about how to decide which kinds of items are best for you.
Perth, WA, October 3, 2013 - It is well known in the marketing world that using corporate gifts to distribute to potential customers at conventions and other gatherings in the Perth area is a great way to get the name of any business out into the minds and homes of the public. Many company owners grapple with the question however of just how useful they are and which kinds to use under what circumstances.
Generally speaking, promotional items are useful because they are taken to any home in Perth and often used by prospective clients. In fact, every time the person picks up a company’s pen or hat, he or she is reminded of that company and its image. This is an incredibly useful marketing tactic that has been tried and proven to be successful.
The tricky part comes in when a company needs to decide which kind of promotional material would be best for it and the goods or services it is trying to promote. There are a multitude of promotional gifts and choosing the most suitable for one’s business in Perth can be difficult.
To help answer this age-old business question, Scott Eaton, owner and operator of ImagePak Marketing, offers some insights into the situation.
“Since this company has been around for about 30 years now, we know what promotional products work and which are appropriate for each situation. Generally, you want to use items that are linked in some way to your company.”
For example, if a company is mainly a vendor or supplier of outdoor items or sports equipment, it would be a good idea to hand out hats or other items generally worn or used outdoors; if that company works heavily with technology, something computer-related would work well and to advertise your services at a specific event, accessories such and bandanas or silicone wristbands would stand out.
According to Eaton: “If you use items that relate to your company and what you do, you will have a greater chance of being remembered by your potential customers. However, you not only want to associate your item to your brand and services, but make it stand out from the products your competition may also be using.”
Many companies use generic products, such as key chains or pens, but Eaton believes that personalised items are much more effective in providing unique and noticeable advertising impressions.
Eaton recommends creativity in personalisation: “Think outside the box. This is your company’s moment to make a good impression on the clientele, so you want to make sure that you stand out. That being said, you want to keep your promotional products interesting, but professional as well.”
Some unorthodox items might be phone cases or holders, usb flash drives or golf balls, depending upon your company, audience and the message you want to convey.
Eaton concluded, “Fundamentally, you want to make sure that your promotional items are unique, relevant and useful so that people will use them time and time again and think of your company whenever they do.”
ImagePak Marketing is one of the largest manufacturers and distributors of promotional products to the Perth area and across the whole country. To learn more about them, visit their website at http://www.imagepak.com.au/ or call them at (08) 92444 111.
Generally speaking, promotional items are useful because they are taken to any home in Perth and often used by prospective clients. In fact, every time the person picks up a company’s pen or hat, he or she is reminded of that company and its image. This is an incredibly useful marketing tactic that has been tried and proven to be successful.
The tricky part comes in when a company needs to decide which kind of promotional material would be best for it and the goods or services it is trying to promote. There are a multitude of promotional gifts and choosing the most suitable for one’s business in Perth can be difficult.
To help answer this age-old business question, Scott Eaton, owner and operator of ImagePak Marketing, offers some insights into the situation.
“Since this company has been around for about 30 years now, we know what promotional products work and which are appropriate for each situation. Generally, you want to use items that are linked in some way to your company.”
For example, if a company is mainly a vendor or supplier of outdoor items or sports equipment, it would be a good idea to hand out hats or other items generally worn or used outdoors; if that company works heavily with technology, something computer-related would work well and to advertise your services at a specific event, accessories such and bandanas or silicone wristbands would stand out.
According to Eaton: “If you use items that relate to your company and what you do, you will have a greater chance of being remembered by your potential customers. However, you not only want to associate your item to your brand and services, but make it stand out from the products your competition may also be using.”
Many companies use generic products, such as key chains or pens, but Eaton believes that personalised items are much more effective in providing unique and noticeable advertising impressions.
Eaton recommends creativity in personalisation: “Think outside the box. This is your company’s moment to make a good impression on the clientele, so you want to make sure that you stand out. That being said, you want to keep your promotional products interesting, but professional as well.”
Some unorthodox items might be phone cases or holders, usb flash drives or golf balls, depending upon your company, audience and the message you want to convey.
Eaton concluded, “Fundamentally, you want to make sure that your promotional items are unique, relevant and useful so that people will use them time and time again and think of your company whenever they do.”
ImagePak Marketing is one of the largest manufacturers and distributors of promotional products to the Perth area and across the whole country. To learn more about them, visit their website at http://www.imagepak.com.au/ or call them at (08) 92444 111.