Seeley International launches new National Dealership Program

Seeley International has brought together the best heating and cooling experts from across the Nation to participate in the launch of its new Dealership program – “Climate Masters of Seeley International”.  

Founder and Executive Chairman, Mr Frank Seeley AM said Dealers from as far away as Perth, Melbourne and Canberra met in Adelaide last night to play a critical role in supporting a benchmark national branding and accreditation program.

“We brought together a team of dedicated professionals to draw on their outstanding knowledge and experience for the introduction of our new “Climate Masters of Seeley International” Dealership program,” Mr Seeley said.

“Ultimately it will be our end customers, as well as our Dealers, that benefit from this initiative, because we have created a team of professionals who offer unrivalled expertise on our Company’s full range of products – making sure that our customers get exactly what they need each and every time,” he said.

“We have introduced an accreditation and training scheme, and a marketing campaign that will make the rest of the industry sit up and take note, because we feel there is nothing else like it anywhere in Australia.”

Mr Seeley said the “Climate Masters of Seeley International” Dealership program reflects the organisation’s commitment to engaging with Dealers to develop a team of highly skilled professionals with unique knowledge about Seeley International’s premium products.

“This is our next step in providing end-to-end product and service excellence – which begins from the time a unit is designed and constructed in the factory, through the distribution process, and ultimately to when it is sold to the customer,” Mr Seeley said.

Invited dealers toured Seeley International’s production, engineering and state-of-the-art testing facilities at its Lonsdale plant before attending the official “Climate Masters of Seeley International” launch event and being nominated to join.

Special guest speaker, Steven Bradbury OAM, shared his secrets of how to overcome adversity in achieving one of the most outstanding gold medal wins Australia has ever seen.

“There is no doubt that we have a team of remarkably dedicated specialists who are very serious about ensuring extraordinary experiences that will consistently delight our customers,” Mr Seeley said.

“In everything we do, Seeley International is continually committed to raising the bar and setting new industry benchmarks, which exceed the expectations of all our customers, and this is a critical step in achieving that goal,” he said.

“This allows our dealers to significantly enhance their own brands and reputations in their local market, and develop a greater level of awareness of the “Climate Masters of Seeley International” brand.”

Seeley International has committed more than half a million dollars in the first year to support and promote the Climate Masters of Seeley International Program, as well as to implement the accreditation process for participants.

The introduction of distinctive uniforms, vehicle and office branding and signage will ensure that customers can easily recognise that they are receiving superb service from “Climate Masters of Seeley International” Dealers.

About Seeley International

Seeley International is Australia’s largest air conditioning manufacturer and is clear market leader in the design, manufacture and sales of ducted and portable cooling and heating systems for the domestic, commercial and industrial markets in Australia.

Renowned for their innovation, Seeley International’s brands include Breezair, Braemar, Coolair, Convair and globally acclaimed cooling technology, Climate Wizard.

Based in Adelaide’s south and with factories in Adelaide (evaporative coolers) and Albury (gas heaters and commercial cooling), the company was founded in 1972 by Frank Seeley, AM, who remains Executive Chairman. Unlike many of its competitors, Seeley International continues to design and manufacture most of the components for its Australian made products, which it also exports to more than 120 countries around the world.