Advertising and marketing veteran Lara Stella joins MetrixMedia as Chief Operating Officer
Announcement posted by MetrixMedia Group 31 Jul 2004
MetrixMedia has today announced the appointment of Lara Stella to the position of Chief Operating Officer.
Since October, 2003, Ms. Stella has developed content and produced programming on the bleeding edge of topical discussions in the ICT category. With stories focusing on legislation, security, search, and social media, subscribers to MetrixMedia are increasingly depending on the insights and opinions put forward by Ms. Stella and a team of industry insiders. In the last nine months, she has helped to develop a wider audience and product offering that spans technology and communications in Australian business.
Im delighted that Lara has joined the team in an operational capacity, said Billy Aldea-Martinez, CEO of MetrixMedia. We look forward to continued growth and dominance in a competitive category both here and in the Americas. MetrixMedia has a presence in Sydney, New York, Argentina and Chile.
With more than 10 years experience working on brand and advertising development, Ms Stella brings with her access to talent and resources from six years at the Euro RSCG network both in the United States and Australia, as well as Yahoo! Australia and NZ.
Her performance will be measured on an ability to maintain and manage a solid product offering, a growth in resources and continual innovation in the delivery of business-critical information.
We expect to see an increase in revenues from the consulting side of the business, said Mr. Aldea-Martinez. Weve been building digital marketing consulting as a cornerstone of the business, along with our core capabilities video production, a subscriber base and of course the media.
About MetrixMedia
MetrixMedia is an online publisher, founded in 2003 to provide strategic insights to the Internet, Communications and Technology communities. With access to the most influential and exciting personalities working in Australian ICT today, more than 1000 marketing, technology and CXO level executives rely on MetrixMedia to deliver high quality and performance-driven content. For more information, please visit www.metrixmedia.com.
Since October, 2003, Ms. Stella has developed content and produced programming on the bleeding edge of topical discussions in the ICT category. With stories focusing on legislation, security, search, and social media, subscribers to MetrixMedia are increasingly depending on the insights and opinions put forward by Ms. Stella and a team of industry insiders. In the last nine months, she has helped to develop a wider audience and product offering that spans technology and communications in Australian business.
Im delighted that Lara has joined the team in an operational capacity, said Billy Aldea-Martinez, CEO of MetrixMedia. We look forward to continued growth and dominance in a competitive category both here and in the Americas. MetrixMedia has a presence in Sydney, New York, Argentina and Chile.
With more than 10 years experience working on brand and advertising development, Ms Stella brings with her access to talent and resources from six years at the Euro RSCG network both in the United States and Australia, as well as Yahoo! Australia and NZ.
Her performance will be measured on an ability to maintain and manage a solid product offering, a growth in resources and continual innovation in the delivery of business-critical information.
We expect to see an increase in revenues from the consulting side of the business, said Mr. Aldea-Martinez. Weve been building digital marketing consulting as a cornerstone of the business, along with our core capabilities video production, a subscriber base and of course the media.
About MetrixMedia
MetrixMedia is an online publisher, founded in 2003 to provide strategic insights to the Internet, Communications and Technology communities. With access to the most influential and exciting personalities working in Australian ICT today, more than 1000 marketing, technology and CXO level executives rely on MetrixMedia to deliver high quality and performance-driven content. For more information, please visit www.metrixmedia.com.