ImagePak Marketing Gives Insight to New Trends in Promotional Product Usage
Announcement posted by Imagepak Marketing 07 Oct 2013
Distributor and manufacturer of promotional products based in Perth gives helpful information as to why these items are becoming more popular.
Perth, WA, October 7, 2013 - In the business world, a major determining factor in the success of a company lies in the efficiency of their marketing strategies. If a company cannot successfully present itself to the public well, it may not get the customers that it needs to survive.
In recent times, giving out promotional gifts to passers-by or guests in any kind of gathering in Perth can really help to promote a business. By giving people something tangible and useful, they can more easily remember the company’s name, image and the message they want to convey. Essentially, using promotional items can make sure that one’s brand will be spread throughout Perth and the rest of the world.
Few people know this better than Scott Eaton, owner and operator of ImagePak Marketing, a company that has been in the business of promotional products in Perth for about 30 years.
“When it comes to marketing techniques, the use of promotional products is one of the most effective. Regular ads work to a degree, but they are are easily forgotten, especially if you can only see them for just a few seconds. Corporate gifts and other giveaways, on the other hand, can be brought to your Perth home and used from time to time, enhancing brand retention.”
Eaton and his company are in their second generation, so they know all about the newest trends in using promotional items.
“It’s not enough anymore to just give out gifts and trinkets. Your products have to mean something about the company and stand out from others in the same field or among the competition.”
Since many companies give out promotional materials, it’s important to be ahead of the curve and stand out from the others. To achieve this, one shouldn’t just consider the practicality of the item, but its timeliness as well. So, in order for a business to succeed, it is essential to be updated on the current trends.
With the rise in technology, many high tech items are being used more and more. Also, since majority of the people are now living in the “digital” age, they are more appreciative of products that are for their current lifestyles.
Eco-friendly items are prevalent nowadays because of two probable reasons: one is the development in recycling; another is the increased awareness of the companies to environmental problems, so they are starting to care. For a company to give out items that are good for the environment, they send the message that they do want to protect Mother Earth and this sits well with potential customers.
Eaton also provides insight into what to look for in a company that provides promotional items.
“Since promotional products are becoming more important, it only makes sense that marketing companies should step up their game to reflect the growing trend. When looking for the right marketing company to provide you with promotional gifts, it’s a good idea to make sure that they will work with you in getting what you exactly need and when you need it.”
“We, at ImagePak, strive to do just this. We have a helpful and creative staff who will get you all of the promotional items you need to make your business known throughout Perth and we assure you that it will be done in an easy and affordable means without sacrificing quality.”
An established and renowned company in the field, ImagePak provides materials to Perth and the whole country. To get more information on them, please call (08) 92444 111 or visit their website at http://www.imagepak.com.au/.
In recent times, giving out promotional gifts to passers-by or guests in any kind of gathering in Perth can really help to promote a business. By giving people something tangible and useful, they can more easily remember the company’s name, image and the message they want to convey. Essentially, using promotional items can make sure that one’s brand will be spread throughout Perth and the rest of the world.
Few people know this better than Scott Eaton, owner and operator of ImagePak Marketing, a company that has been in the business of promotional products in Perth for about 30 years.
“When it comes to marketing techniques, the use of promotional products is one of the most effective. Regular ads work to a degree, but they are are easily forgotten, especially if you can only see them for just a few seconds. Corporate gifts and other giveaways, on the other hand, can be brought to your Perth home and used from time to time, enhancing brand retention.”
Eaton and his company are in their second generation, so they know all about the newest trends in using promotional items.
“It’s not enough anymore to just give out gifts and trinkets. Your products have to mean something about the company and stand out from others in the same field or among the competition.”
Since many companies give out promotional materials, it’s important to be ahead of the curve and stand out from the others. To achieve this, one shouldn’t just consider the practicality of the item, but its timeliness as well. So, in order for a business to succeed, it is essential to be updated on the current trends.
With the rise in technology, many high tech items are being used more and more. Also, since majority of the people are now living in the “digital” age, they are more appreciative of products that are for their current lifestyles.
Eco-friendly items are prevalent nowadays because of two probable reasons: one is the development in recycling; another is the increased awareness of the companies to environmental problems, so they are starting to care. For a company to give out items that are good for the environment, they send the message that they do want to protect Mother Earth and this sits well with potential customers.
Eaton also provides insight into what to look for in a company that provides promotional items.
“Since promotional products are becoming more important, it only makes sense that marketing companies should step up their game to reflect the growing trend. When looking for the right marketing company to provide you with promotional gifts, it’s a good idea to make sure that they will work with you in getting what you exactly need and when you need it.”
“We, at ImagePak, strive to do just this. We have a helpful and creative staff who will get you all of the promotional items you need to make your business known throughout Perth and we assure you that it will be done in an easy and affordable means without sacrificing quality.”
An established and renowned company in the field, ImagePak provides materials to Perth and the whole country. To get more information on them, please call (08) 92444 111 or visit their website at http://www.imagepak.com.au/.