Principals are the toast of the 2013 Sydney Design Awards

Now in its second year, the Sydney Design Awards celebrates the sophisticated, cutting-edge design culture Sydney is becoming known for – and encourages both designers and commissioners alike to strive for brave, beautiful work in a wide range of design fields.

Last night, Principals was honoured with three of the coveted awards. The Corporate Identity and Branding award was won for the rebrand of CHEP. The Publication award went to their internal branding book, Real Change. And the highlight was the Studio Award, which Principals received as best agency in their category – earning the highest number of votes across all categories.

“It’s great to be recognised on such an important stage,” said Simon Wright, Executive Creative Director of Principals. “We’re really proud of the work – and while it’s never about the awards, it’s fantastic to have the bravery of our clients, and the hard work of our team rewarded. We’re absolutely thrilled.” The three-gong haul adds to the Corporate Identity and Branding award picked up at the inaugural Sydney Design Awards last year. Other recent awards include Printovation earlier this month, and six REBRAND awards earlier this year – which maintains Principals’ position as REBRAND’s most awarded agency in the Asia Pacific.