Principals Sweeps Melbourne Design Awards

Design and branding agency Principals took home three gongs at the Melbourne Design Awards on Wednesday for their work on a range of campaigns for NAB.

NAB was also presented the ‘Design Champion Award’ for commissioning the work. The category was introduced this year to recognise organisations that sponsor and support great design.

It topped off a successful night for Principals, which won Best Advertising – POS, for the NAB Split Banking Campaign, Best Advertising – Print, for the NAB EOFY campaign and Best Graphic Design – Illustration & Type, for their work on NAB’s Traveller Card campaign.

On each campaign, Principals used a distinctive design approach to enhance NAB’s existing advertising concepts.

Principal’s Executive Creative Director Simon Wright said the awards were recognition of the agency’s willingness to challenge the traditional notions of communications and design in the banking industry.

“NAB sets itself apart from its competitors by doing things differently, which is how we operate too. So it was always going to be a good match. A lot of hard work’s gone into these campaigns and we’re really proud of the results. So we’re delighted that the work has been recognised at the awards”.

NAB’s Senior Manager of Brand Identity Susanna Hondrokostas said, “Principals consistently deliver high-end design on every project we engage them on, and they always work collaboratively with our advertising agencies and other partners.”

The Melbourne Design Awards – now in its third year – celebrates the best and bravest work from designers and studios active in the Melbourne market. The work is judged by a panel of industry experts.