GetGlasses: Killer start-up hits the Australian market by storm

OCT 2013 – GetGlasses, the leading online retail hub has finally launched its website. Addressing the trend of an increasingly connected world, propelled by the new Internet Economy, GetGlasses is introducing a novel portal of retail options for the New-Age brand-savvy consumer. Having already successfully established itself in South East Asia, the individuals behind GetGlasses are determined to redefine the Australian eyewear industry by making it effortless for consumers to shop for their favourite glasses, sunglasses and contact lenses at the comfort of their own homes. 

The GetGlasses team is comprised of several energizing forces from all across Europe, dynamic in their own individual way; they are a multi-faceted organization of serial entrepreneurs with a particular passion for exploring the Asia Pacific market. Commonly known for its unique nature and melting pot of cultures, expertise and experiences, GetGlasses is a high-powered unit that collaboratively brings forth insightful intellect that merges the world of fast-moving consumer goods to the realms of E-Commerce. Together, they wish to contribute innovative value to the ever-evolving online shopping community. After successfully establishing the company in Malaysia, Singapore and Hong Kong, the team is now bringing their successful business model to Australia. 

CEO of GetGlasses, Mr Christopher Strauch quotes, “Consumer habits are changing and shifting in vast speeds. Customers today expect products to not only be available at their fingertips but delivered to their doorsteps. Our company objective lies in providing our consumers with the power of choice and customization, as we are dealing with a wide audience with discerning personal preferences. At GetGlasses we accommodate to our customer demands through mere simplicity. Essentially, our unique selling point lies in offering our customers great comfort in buying their eyewear online, any time of the day from wherever they are, at guaranteed lowest prices, free delivery and 30 days return.” 

GetGlasses offers an unparalleled selection of optical frames, sunglasses and contact lenses, with currently over 5,000 pairs of glasses and over 300 different types of contact lenses to choose from, with brands ranging from Carrera to Ray-Ban and Acuvue to GEO. Next to these international brands, GetGlasses exclusively features brands that have not been available in Australia previously, inclusive of a high-quality in-house brand for prescription glasses named “Scottsfield”. To navigate through GetGlasses’s unparalleled selection, the site offers a user-friendly side bar filter that allows customers to easily select the right style, colour, price, and brand.