Homepage Imagepak Marketing newsroom

ImagePak Marketing Reveals the Effectiveness of Using Promotional Products through Customer Experience

Announcement posted by Imagepak Marketing 18 Nov 2013

Company specialising in promotional products in Perth provides insight into the usefulness of these items.
Perth, WA, November 18, 2013 - Although there are many marketing tools out there that companies use, promotional items are some of the most popular and useful in the Perth area. This is because, in part, promotional gifts leave the hands of the company and make their way into any home in Perth or beyond.

Unlike magazine or television ads, which are read or seen once and then forgotten, tangible items stay with the customer, providing more impact. Plus, with high quality personalised gifts, you will not only market your company, but you can also establish a loyal base of customers.

Few people know the power of promotional products quite like Scott Eaton, owner and operator of ImagePak Marketing, a company that has been serving the Perth area for over 30 years. He is here now to provide his insight into what makes these items so great for marketing and how they can most be effectively used.

“The potential of promotional products lies in the fact that they are kept by the customer or potential customer and used time and time again. Take note that repetition has a great effect in a person’s memory. This means that if your prospect sees your name and logo on your promotional item over and over, that can lead to brand retention. This constant exposure is essential to keeping your company’s name and products in the minds of the customers.”

One example of this constant exposure might be the use of stubby holders, which some people use in Perth to cover their drinks. Every time that the person then goes to take a sip from the drink, they are reminded of the company.

“In addition to this,” Eaton continues, “if used correctly, promotional items help promote brand recognition. The best kinds of promotional gifts are the ones that are related to your company in some way. For example, if you’re offering IT services, why not give out USB flash drives or mouse mats? If you give out items like these, your brand will stand out, beating your competitors.”

Eaton elaborates by explaining how company loyalty plays into the use of promotional products.

“Loyalty to your company from both employees and customers is important as well for you to get ahead of the curve and promotional items can help you with this. If you give out items that aren’t too cheap, yet not overly expensive, customers will feel appreciated and think more highly of your company as a whole.”

“Corporate clothing is also a great marketing tool. If your employees wear the proper attire, your clients will get the impression that your Perth company offers professional and high quality services. Hats and shirts shouldn’t also be looked at as inferior promotional items for they can go a long way. If you distribute them to your prospects and staff, they can wear them around, spreading your name and logo to wherever their feet will take them.”

Eaton then addresses how his company can help others to market themselves.

“The business world is tough to succeed in but with proper marketing strategies, you will definitely survive. The key here is to make yourself stand out from all of the rest and ImagePak is always here to help you. Plus, with our customised items, you can spread your message in no time.”

To learn more about ImagePak Marketing and their vast selection of promotional products, call (08) 92444 111 or visit their website at http://www.imagepak.com.au/.