Digital Christmas Anyone?

Announcement posted by MacInnis Marketing 19 Nov 2013

More of us are shopping online than ever before.

We are all taking up the opportunity to shop online this Christmas. Let’s face it, time is tight and we can shop and buy from any where in the world, sometimes cheaper so why wouldn’t we? Australian businesses have recognised this trend and so have increased their marketing spend online. Using content as a key way to capture word of mouth through social circles.

According to an article in the Fin Review “E-commerce spending in Australia could rise by 6 per cent year on year in the lead-up to Christmas, a survey of 400 Australian consumers by Adobe showed.

Adobe managing director for Australia and New Zealand Paul Robson said bargain hunting was leading more shoppers online, with 76 per cent of respondents citing lower prices and good deals as the most important reason for avoiding the high street, followed closely by the lure of free shipping at 49 per cent.” When supermarket chains get into the trend of selling on-line for the festive season you know there is a huge opportunity.

IBISWorld said online shopping would make clear advances with clothing, footwear, electronics and books the most popular items on people’s wish lists, and the focus would be on buying gifts for children. That assertion was backed by data gathered by Appliances Online which said nearly 20% of people surveyed would conduct most – if not all – their shopping at online retail outlets.

Another 52% would go online for some of their gifts. Priority purchases would be music or books, fashion, small gifts and appliances.” Mybsuiness.

Not only are we shopping online but we are using our iPads and iPhones to do it. According to a Nielsen report, Compared with 2011, PayPal Australia has seen mobile purchases increase substantially over the Christmas shopping period. This growth is aligned with Nielsen research predicting that consumer purchases on mobile devices will value $5.6 billion in 2012, up from $155 million in 2010. The Nielsen research also indicates one in three (31%) Australians have transacted on mobile devices, with 22% using a mobile device for a retail purchase over the lead up to Christmas (Q4 2012).DBO

E-bay research indicates that

Two thirds (66%) of Christmas shoppers admit they prefer to plan ahead and do research before buying gifts, while only one third prefer to make spontaneous gift purchases
Women (especially mums) are far more organised than men when it comes to Christmas shopping. Three out of five (60%) women are starting their Christmas shopping early, compared to just 44 per cent of men
Dads (53%) are lagging behind their better halves with 73 per cent of mums looking to shop early

This week is the last week really to get your Christmas campaigns organised.

Love Australia Post Video Stamp idea. This shows they have really thought about a way for us to be there at Christmas when we can’t. Nice one.