Which Promotional Products Have Maximum Impact at Perth Trade Shows?
Announcement posted by Imagepak Marketing 13 Dec 2013
Distributor of promotional products in Perth reveals which products elicit the best response and why.
Perth, WA, 13 December 2013 - Many companies have figured out that promotional products, when properly used, provide more advertising impressions per dollar than any other form of advertising. They have also figured out that the advertising impressions from promotional products that have been given away are more effective than media advertising.
Promotional giveaway products are ubiquitous at the many trade shows that are presented in Perth, but many of them are thrown away or ignored after the show is over, rendering them useless and futile. In a recent blog post, Scott Eaton, owner of ImagePak Marketing, offered sage advice for maximising the impact of promotional products at trade shows.
Eaton has built a reputation for getting great results for his clients and decided to share some ideas with his readers. Below are some of his recommendations on how companies can differentiate themselves from their competition at trade shows.
Care Packages Aren't Just for Troops
For companies that don't have a specific motif that they consider to be unique, the “care package” concept can be a lifesaver. People at trade shows are running to and from various booths and presentations all day, and have bags full of advertising and promotional products. A simple care package that includes a USB drive, pen and paper, a snack and maybe some aspirin, all branded with your company name, can work wonders in separating you from your competition.
T-shirts
T-shirts don't work for every business, but in certain situations they can be a difference-maker. If a product or company can be turned into an attractive T-shirt that will be worn in public, it can garner a lot of advertising impressions. It can also make decision-makers remember the company that gave them the shirt.
Small and/or Useful
At most trade shows, attendees carry “swag bags” that they pick up at the door. These bags are full of advertising and promotional items, which are often thrown away or forgotten after the attendee gets home from the show.
Small, useful items such as flash drives or keychains often go directly into a pocket. Larger items that are useful, such as a Javacup or an executive pen set in an attractive box, usually find their way out of the swag bag.
Attaining Separation
According to Scott Eaton, Owner of ImagePak Marketing, it is wise to formulate a strategy for any trade show that can help attain separation from the competition. Eaton recommends tailoring the item and the message to the market:
“Trade shows are competitive and it takes planning to differentiate one's company from the competition. At ImagePak Marketing, we have access to so many products that give companies a lot of latitude to employ creative techniques.”
Eaton continued, “For example, we have Javacups that can be branded with company name or logo. They work well on their own, but they work even better if they are filled with fresh, hot coffee—that guarantees maximum visibility in most situations.”
Eaton concluded, “Ultimately, the message has to match the unique needs of your audience. We always recommend being the company that pays more attention to identifying who they are trying to reach than anyone else. Promotional products need to be in the hands of decision-makers. It is your job to get them there.”
ImagePak Marketing provides promotional products in Perth. They have also provided embroidery and screen printing for many Perth businesses. For more information, call (08) 92444 111 or visit their website: http://www.imagepak.com.au/.
Promotional giveaway products are ubiquitous at the many trade shows that are presented in Perth, but many of them are thrown away or ignored after the show is over, rendering them useless and futile. In a recent blog post, Scott Eaton, owner of ImagePak Marketing, offered sage advice for maximising the impact of promotional products at trade shows.
Eaton has built a reputation for getting great results for his clients and decided to share some ideas with his readers. Below are some of his recommendations on how companies can differentiate themselves from their competition at trade shows.
Care Packages Aren't Just for Troops
For companies that don't have a specific motif that they consider to be unique, the “care package” concept can be a lifesaver. People at trade shows are running to and from various booths and presentations all day, and have bags full of advertising and promotional products. A simple care package that includes a USB drive, pen and paper, a snack and maybe some aspirin, all branded with your company name, can work wonders in separating you from your competition.
T-shirts
T-shirts don't work for every business, but in certain situations they can be a difference-maker. If a product or company can be turned into an attractive T-shirt that will be worn in public, it can garner a lot of advertising impressions. It can also make decision-makers remember the company that gave them the shirt.
Small and/or Useful
At most trade shows, attendees carry “swag bags” that they pick up at the door. These bags are full of advertising and promotional items, which are often thrown away or forgotten after the attendee gets home from the show.
Small, useful items such as flash drives or keychains often go directly into a pocket. Larger items that are useful, such as a Javacup or an executive pen set in an attractive box, usually find their way out of the swag bag.
Attaining Separation
According to Scott Eaton, Owner of ImagePak Marketing, it is wise to formulate a strategy for any trade show that can help attain separation from the competition. Eaton recommends tailoring the item and the message to the market:
“Trade shows are competitive and it takes planning to differentiate one's company from the competition. At ImagePak Marketing, we have access to so many products that give companies a lot of latitude to employ creative techniques.”
Eaton continued, “For example, we have Javacups that can be branded with company name or logo. They work well on their own, but they work even better if they are filled with fresh, hot coffee—that guarantees maximum visibility in most situations.”
Eaton concluded, “Ultimately, the message has to match the unique needs of your audience. We always recommend being the company that pays more attention to identifying who they are trying to reach than anyone else. Promotional products need to be in the hands of decision-makers. It is your job to get them there.”
ImagePak Marketing provides promotional products in Perth. They have also provided embroidery and screen printing for many Perth businesses. For more information, call (08) 92444 111 or visit their website: http://www.imagepak.com.au/.