Ferguson Plarre Bakehouses launches online bakery
Announcement posted by Plarre Foods Pty Ltd 02 Jan 2014
Ferguson Plarre Bakehouses’ new website has launched, now offering customers a wide range of products to purchase online and collect in store. The product range includes award winning sweets, savouries and cakes. The previous version of the site allowed for ordering party packs and bespoke cakes.
Apart from range, the new site offers customers the ability to create an account and manage their orders, save favourite products and review products.
Customers can also customise a range of over 100 decorated cakes, choosing flavours, fillings and designs. The new Design-A-Cake takes it even further, allowing customers to create a bespoke cake from scratch, including adding their own images. The cake renders as they build their cake so they see exactly what their cake will look like.
Steve Plarre, CEO of Ferguson Plarre Bakehouses says the website is designed with customers in mind. “We’ve always valued giving our customers choice and a great experience in store and we wanted to replicate that online. Giving our customers the most convenient and flexible ways to get their favourite products is really what drove the new website.”
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Ferguson Plarre Bakehouses has always been and still is a family owned and operated business. We have a long and proud history dating back to the 1800's. Both the Ferguson & Plarre Families have early European roots and we established ourselves in Australia over 110 years ago.
The 4th generation Plarre family acquired the Ferguson family's interest in 2012. They actively own and manage the day to day running of the business from baking through to retail shop design, operations and bakery franchising. They continue to embrace their forefather's commitment to quality products, service and innovation, including the use of only free-range chicken, hormone free beef, fresh cream (no mock!), real custard (no powder!) and a lot of love <3.
Ferguson Plarre Bakehouses are still famous for their desserts, birthday cakes,wedding cakes, award-winning meat pies and Tiddly Oggies and with over 200 years of combined experience, you’d expect nothing less. Ferguson Plarre Bakehouses. Makes it good.
For more information, please contact Aaron Beckhouse, Marketing Manager, Ferguson Plarre Bakehouses on 03 9336 3200, or via email on aaron.beckhouse@plarrefoods.com.au.