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Why should successful leaders embrace the digital age to project a public voice?

Announcement posted by The Executive Connection (TEC) Pty Ltd 13 Jan 2014

Three reasons to start a CEO blog
Most companies have a good handle on how they can effectively leverage social media to interact with consumers and grow their customer base. A presence on Facebook, Twitter and LinkedIn is the norm for many businesses now - but is there another, less-travelled route that companies can tap into?

A blog written by the CEO can be a great way to add a bit of authenticity and weight to your business's social media efforts. As evidence of just how important blogging is becoming in the realm of the C-suite, one need only look at this list of the top 60 CEOs on social media, compiled by WorldOfCEOs.com.

The list includes heavyweights such as Richard Branson, Marissa Meyer and Jeff Immelt who all make the top ten and have been noted for their active blogging habits. If there's one common thread that links these incredibly successful leaders on how they have embraced the digital age, it's how they have recognised the importance of projecting a public voice.

Yet looking from a broader perspective, it appears the majority of business leaders around the world are still too shy or busy to seriously adopt social media. A combined study by Domo and CEO.com found that nearly 70 per cent of Fortune 500 CEOS have no social media presence whatsoever.

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