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A2K Technologies celebrates its first birthday and reflects on the demands of today’s marketplace



BRISBANE, QLD, 31st January, 2013 - A2K Technologies, the largest Autodesk channel partner in Australasia, marks its first 12 months of operation today, following the merger of AEC Systems, KarelCAD and ADA CADPartners, in response to market demands to better deliver the increasing technical expertise required by their customers.

The company is currently continuing its expansion under the leadership of joint Chief Executive Officers Fari Fanaeyan and Paul Laycock, the former heads of AEC Systems and KarelCAD respectively.

The merger arose from the challenges associated with the shift in technology from perpetual licences to mobility and the cloud.  Furthermore, as A2K Technologies’ suppliers, such as Autodesk, brought more products to the market, greater expertise was required to service customers in the way Fanaeyan and Laycock felt was essential.  Much of this involved integrating Autodesk solutions with other technologies customers need in their business.

Laycock said, “We recognised the expectations of our customers were bigger than the changes in the market.  And we realised that without combining our specialists together, we could never meet these expectations.”

Partnering with customers

A2K’s aim is to not only supply products, but to partner with customers to provide industry-specific technical expertise, as the trusted advisor for the architecture, engineering, construction and manufacturing industries across Australia and New Zealand.

“Our customers have the same challenges we had; being scalable, keeping costs low and delivering on time. By bringing our resources together, the quality of the people we can now attract to A2K from the industry has really enabled us to put the right people in place to help businesses with these challenges,” Laycock said.

“With a larger team, we’re now able to close almost every Support call in the same day it’s created.  As separate organisations, that was very difficult to do when you consider the spread of products and the specialised knowledge required for each one.”

Innovate, innovate, innovate

Fanaeyan said, “Our customers turn to us to look at how the technologies fit together for their specific needs, rather than attempting to do it themselves. That is what A2K can offer that we couldn’t before as separate entities.

“I think the biggest challenge for our customers is how to transform what they’re doing in their business into what they want to be doing in three years’ time. Our position has evolved to a place where they’re not looking at A2K as a supplier, but now as a business partner and trusted adviser who can digest today’s technology and innovation to make it work in their business.”

The year ahead

Laycock believes, “2014 will be far different from any other year.  We now have a higher calibre of consulting and sales staff to actually solve our customers’ problems. We’re ready to help our customers take advantage of mobility and the cloud to perform the same tasks that were once tethered to dedicated workstations.

“We are also proud of our consulting, traditional training and eTraining solutions, not to mention the strength of our relationships with industry associations to develop industry standards.”

Fanaeyan added, “A2K is more than just an Autodesk Platinum Partner; we’re also an Adobe Partner, a Microsoft Gold Partner, and we’ve grown our relationship with HP to provide hardware matched to our customers’ software needs.  All of these partnerships allow us to provide a better service and be the one contact point for our customers’ technology challenges…and we will continue to take on new partners who we feel will add value to our customers.

“We’re here to provide an overall solution to this marketplace. With A2K’s products, services and high-end consulting, we really are a one-stop-shop.  When our customers think of technology, A2K can support it,” said Laycock.

ABOUT A2K TECHNOLOGIES

A2K Technologies is an industry-leading solutions, training, consulting and management firm specialising in design technology. With a multi-million dollar turnover and over 150 staff across Australia, New Zealand and China, A2K Technologies is Australia’s largest Autodesk channel partner.

Our highly knowledgeable and industry-experienced staff in the infrastructure, building, mining and manufacturing sectors allow us to offer superior support to our customers to help them enhance their organisational capabilities, deliver on project outcomes and differentiate from the competition.

Once equally successful separate entities, AEC Systems, KarelCAD and ADA CADPartners merged in February 2013 to form A2K Technologies. Now, their combined leadership and innovation is driving the highest level of solution expertise, service and support for all design, facilities management, operations, maintenance and construction requirements.

www.a2ktechnologies.com.au