ImagePak Marketing Reveals How to Calculate ROI of Branded Merchandise
Announcement posted by Imagepak Marketing 05 Feb 2014
Promotional products company in Perth provides one of the best ways for calculating ROI and what that means in light of marketing success.
Perth, WA, 5 February 2014 - It is said in the business world that marketing is one of the keys to having a successful company and there is little doubt among the community that this is true. In order for a business to be well-known throughout an area and develop a relationship with its customers, it needs to be able to promote itself well and create a brand image—a strong one.
One of the most effective ways to go about this is to make use of branded merchandise. These promotional items help people remember the name and image of the company that gave them the items and they will most likely patronise the business.
Promotional products do cost money but they are usually worth the investment because the revenue they generate exceeds the allocation costs. To know this for sure, it is important to calculate the return on investment, or ROI, of the promotional products your company utilises; exactly how to do this has been debated among professionals in the marketing field.
To provide more information on how to calculate ROI, Scott Eaton, Owner of Imagepak Marketing, a company dedicated to providing top-quality promotional items and safety clothing to the Perth area, gives his insight.
“Return on investment is the best measure of how successful a marketing campaign is. Before you can calculate success though, you should clearly establish what exactly your marketing goals are. It’s impossible to know if you’ve met goals if you don’t state what they are. These goals can be as simple as generating more business or income, or a different angle such as presenting a certain image to the media. Either way, your goals should be exact and quantified as possible.”
Mr Eaton then goes on to describe the best method that can be used to achieve the your company’s marketing goal.
“Regardless of what your goal may be, all marketing campaigns can be enhanced through the usage of promotional products. These are the perfect tools that can enhance your brand and create a huge impact on your clients and prospects because they help your company’s name and message stay in the minds of those who own the items, as well as those around them.”
Mr Eaton then explains the most common method for calculating success through an ROI formula.
“Promotional products do involve an initial investment, which is why it is important to figure out what the ROI is for a set of these products. You definitely want your income to be more than what you laid out and quantifying this in a numeral value is a sure way to affirm this. The best equation to use for calculating ROI is to subtract the expenses of advertising from the income that you generate and then divide that figure by the same expense. This will leave you with a single figure—the higher it is, the more successful your campaign.”
Mr Eaton concludes by stating the role his company can play in helping businesses in this endeavour.
“The key to success with branded merchandise is choosing the right items for you. My company can help you decide which ones would be most successful and how to tailor them just for you.”
ImagePak Marketing has been serving the Perth area and beyond with premium promotional products for many years. To learn more about this company and get their help, please call them on (08) 92444 111 or visit their website: http://www.imagepak.com.au/.
One of the most effective ways to go about this is to make use of branded merchandise. These promotional items help people remember the name and image of the company that gave them the items and they will most likely patronise the business.
Promotional products do cost money but they are usually worth the investment because the revenue they generate exceeds the allocation costs. To know this for sure, it is important to calculate the return on investment, or ROI, of the promotional products your company utilises; exactly how to do this has been debated among professionals in the marketing field.
To provide more information on how to calculate ROI, Scott Eaton, Owner of Imagepak Marketing, a company dedicated to providing top-quality promotional items and safety clothing to the Perth area, gives his insight.
“Return on investment is the best measure of how successful a marketing campaign is. Before you can calculate success though, you should clearly establish what exactly your marketing goals are. It’s impossible to know if you’ve met goals if you don’t state what they are. These goals can be as simple as generating more business or income, or a different angle such as presenting a certain image to the media. Either way, your goals should be exact and quantified as possible.”
Mr Eaton then goes on to describe the best method that can be used to achieve the your company’s marketing goal.
“Regardless of what your goal may be, all marketing campaigns can be enhanced through the usage of promotional products. These are the perfect tools that can enhance your brand and create a huge impact on your clients and prospects because they help your company’s name and message stay in the minds of those who own the items, as well as those around them.”
Mr Eaton then explains the most common method for calculating success through an ROI formula.
“Promotional products do involve an initial investment, which is why it is important to figure out what the ROI is for a set of these products. You definitely want your income to be more than what you laid out and quantifying this in a numeral value is a sure way to affirm this. The best equation to use for calculating ROI is to subtract the expenses of advertising from the income that you generate and then divide that figure by the same expense. This will leave you with a single figure—the higher it is, the more successful your campaign.”
Mr Eaton concludes by stating the role his company can play in helping businesses in this endeavour.
“The key to success with branded merchandise is choosing the right items for you. My company can help you decide which ones would be most successful and how to tailor them just for you.”
ImagePak Marketing has been serving the Perth area and beyond with premium promotional products for many years. To learn more about this company and get their help, please call them on (08) 92444 111 or visit their website: http://www.imagepak.com.au/.