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ImagePak Marketing Reveals the Effectiveness of Branded Carrying Bags

Announcement posted by Imagepak Marketing 07 Feb 2014

Promotional products company in Perth provides insight into the different kinds of bags and how they can be used for effective marketing.
Perth, WA, 7 February 2014 - Many people, if not everyone, use carrying bags to help them in their everyday lives or leisure activities. Even if a person doesn’t carry a bag regularly, they no doubt would notice the various kinds of carrying bags others use at the store, sporting events or other places. With different kinds of bags being so popular, it is no wonder therefore that they could also be used as promotional products.
 
In fact, branded carrying bags are among some of the most useful promotional items because they are able to reach a wide audience. Not only does the owner of the bag see and be reminded of a company’s message, but all who come into contact with that person and the bag also think of it when they see the name and logo branded on.
 
Since branded carrying bags come in many different shapes, sizes, colours and kinds, they are incredibly versatile and able to serve virtually any company. It is choosing the right kind that can sometimes be a tricky decision.
 
To help provide insight into this question, Scott Eaton, owner of ImagePak Marketing which specialises in promotional items and safety clothing in the Perth area and beyond, describes briefly the different categories of promotional carrying bags and which ones are best in any given situation.
 
“The different kinds of carrying bags vary greatly, but all are useful for promotional purposes. To know which ones to use, think of the kind of audience you want to target. For example, if you want to cast a wide net or appeal to travellers, using branded backpacks is a great idea as they are often used by people on the go.”
 
Eaton then goes on to explain carrying bags for other niches, such as business people and athletes.
 
“For companies interested in advertising to the professional population, conference bags are useful because they are often brought by businessmen to various events and conferences, so people in that field will also see your company’s name and/or logo. Similarly, if you want athletes and sports fans to see your company’s message, sports bags are great to use because large crowds in stadiums will notice the bag and they will surely support the same company their favourite team supports.”
 
Eaton then describes the different bag options available for the average person.
 
“If you don’t have a specific niche in mind, don’t worry. Carrier and paper bags are commonly used by virtually anyone either in the store or other places, therefore they could be used by just about anyone. Cotton bags work similarly, but have the added bonus of creating an image of elegance for you company. There are even eco-friendly bags which are recommended by many because they help the environment and show your customers that you care as well.”
 
Eaton concludes by stating his company’s role in selecting the right branded carrying bag.
 
“We at ImagePak help companies every step of the way, from selecting the type of bag to be branded to designing the image to be be printed. Everything is completely customisable and up to you so you can continue to help your business grow through effective marketing practices.”
 
ImagePak Marketing has a wide selection of carrying bags and other kinds of promotional products. To learn more about them and how to customise and order these items and more, please call their Perth team on (08) 92444 111 or visit their website: http://www.imagepak.com.au/.