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Boosting business with undervalued webinar strategy

Announcement posted by The Audacious Agency 23 Feb 2014

Expert: Webinars creating growth opportunities for small business
Tired of run-of-the-mill marketing strategies? Savvy business owners are turning to webinars to tap into the punter's need for quick, free information.

Shane Price, Chief Executive Officer of Melbourne-based Streambiz.com.au, said he knows webinars are an exceptional strategy.

“I had done my research and know what a great tool webinars are but I had not used them for my business,” he said.

“I attended a Steven Essa workshop in 2012 and was selected to demonstrate how easy it is to set up a webinar and use it as a sales tool.

“For our business, one that helps others double their business, it was an enlightening experience.”

Shane now direct his clients to Essa for help on how to use webinars as a strategy.

“The key is finding experts, implementing strategies and getting the results.”

Webinar expert Steven Essa said webinars are a conversion generating machine if done right.

“A well-run webinar can deliver a 10 per cent conversion rate,” he said.

“Compare that with a measly one percent from a website.

“Webinars are seriously underrated despite playing a leading-edge role in meeting the communications needs of businesses and organisations.”

Steven said webinars are what teleconferencing was to business 10 years ago.

“Webinars are a tool to not only train staff and allow people to work from home but are a fantastic tool for sales and marketing, for sharing business information and for generating an income,” he said.

“They are cheap to run and can connect a business to a larger audience than just running a face-to-face seminar.”

“Webinar marketing is a powerful way to significantly increase sales revenue in short space of time.”

Steven Essa has been teaching people how to utilise webinars for five years.

“There are people earning tens of thousands of dollars after doing a single webinar,” he said.

“We are not talking about experienced internet marketers, but every day mums and dads, people with bricks and mortar businesses who are tapping into this new business model.”

A webinar is a web-based seminar or presentation viewed live over the internet. It creates an interactive environment where the presenter can quickly and easily deliver their message.

Steven said hosting a webinar is easy.

“I have taken people who do not even have a business idea and with two days, they are successfully hosting a webinar and making money,” he said.

“It is just all about finding your niche and trusting in your expertise because there are people out there who are time poor and want the information you have.”