Hisense Shifts into High Gear as Official Television Supplier of the 2014 Formula 1® Rolex Australian Grand Prix

MELBOURNE, Australia – March 6, 2014 –Hisense Australia, leader in consumer electronics and home appliances, today announced it is the official television supplier of the largest Australian motorsport event of the year, the 2014 Formula 1^® Rolex Australian Grand Prix. Starting off the season for yet another popular Australian major sport, Hisense is showing its strength in reliability and rapid adaptation as the official television supplier to the Australian Grand Prix Corporation (AGPC) for the 2014 and 2015 season. With last year’s Formula 1^® event attracting an estimated 300,000 fans into Melbourne’s Albert Park, Hisense has put the pedal to the metal to bring the brand to a wide enthusiastic set of sports fans.

As the company furthers its reliable and dynamic brand of quality home entertainment and home appliance products, it extends its focus on associating the brand with what its consumers are passionate about, Australian sport. Australian major event bodies continue to recognise that Hisense televisions are user friendly and dependable, making the choice clear for the AGPC to bring Hisense to the race track.

"Hisense regard association to major Australian events as a very effective communications instrument for the brand. It makes an important contribution to our business success by strengthening brand awareness, positioning Hisense with a solid foothold to leverage the release of Hisense’s new 2014 Android power smart TV named ‘Hisense Vision TV’,” said Andre Iannuzzi, head of marketing, Hisense Australia.

“We are thrilled to have Hisense Australia join the Formula 1^® Rolex Australian Grand Prix family,” said Andrew Westacott, CEO Australian Grand Prix Corporation. “Hisense proves to be a dynamic company with products that we stand behind 100 per cent, like Hisense we strive for perfection.”

Around the world, Formula 1^® is broadcasted to hundreds of millions of people across 185 countries and territories including important trading partners for Victoria such as China, India and Japan.

About Hisense Australia Pty Ltd

Hisense is a global television and refrigeration manufacturer active in more than 130 countries worldwide. More than 40 million people buy and enjoy Hisense products globally every year. Since arriving in Australia in 2006, Hisense has grown to be one of the fastest emerging TV and Home Appliance brands in Australia, distributed through more than 1,000 leading retail stores nationally. Established in 2006, Hisense Australia Pty Ltd is an Australian based subsidiary of Hisense Company Ltd.

Hisense tablets, televisions and home appliances are available at Australia’s leading national electronics retailers including JB Hi-Fi, Harvey Norman, The Good Guys BSR, MYER, Radio Rentals and RT Edwards.

Find Hisense Australia at the following social media sites:

Twitter:www.twitter.com/Hisense_Aust

Facebook:www.facebook.com/HisenseAU

Instagram:www.instagram.com/HisenseAU