ImagePak Marketing Reveals the Difference Between Digital and Screen Printing
Announcement posted by Imagepak Marketing 13 Mar 2014
Promotional products company in Perth provides information regarding the difference between screen and digital printing.
Perth, WA, 13 March 2014 - In any kind of marketing campaign, promotional products of all kinds are important to spread the message of a company. These products, which range from simple items to t-shirts and other articles of clothing, rely on various printing techniques to impose the company’s image, often a logo and name, onto the item, thus allowing them to spread the message in a more effective manner.
Among the methods used in image imprinting, two stand out as some of the best: screen printing and digital printing. Though the end goal is the same, the two methods are fairly different and useful in different situations. Screen printing is essentially the usage of a manual machine to print an image onto an object using a screen with brushes. Digital printing on the contrary uses almost completely computers to impose the desired image.
To provide more information on the two kinds of printing and when they should be used, Scott Eaton, Owner of ImagePak Marketing, a company well-versed in using both methods for their promotional products, speaks on the subject.
“Screen printing and digital printing are two of the most common techniques used for imposing an image onto an article of clothing or other item. This is very important in creating prime promotional products because each one will have to bear the name and image of the company using them, so some method needs to be employed to print this on the desired item or items.”
Having affirmed the importance of printing, Eaton then elaborates on how each process works.
“Screen printing is a fairly easy process that involves using a machine with many small brushes on it, attached to a screen of course, to etch an image onto the item of choice. Digital printing is less mechanical and primarily uses computer technology to print the image for you. This machine usage is one of the primary differences between the two, as well as the different kinds of ink used for each.”
Expanding more on the differences between the two methods and how they matter in practical situations, Eaton continues.
“Both screen and digital printing are excellent methods of imposing an image, but each has its time and place. Because screen printing uses a heavier ink, it is best suited for use on darker clothing or items because the printed images will appear more vibrant on a dark background. By contrast, digital printing uses a fairly light ink, which means that it should really only be used on light coloured backgrounds.”
Eaton then expands more on when each method should be used.
“In general, screen printing can be used to place an image on just about anything. Because the machine is manually operated and the bristles so flexible, it can even print on unevenly shaped things, such as stubby holders, whereas other methods may not be able to. Digital printing is usually only used on clothing, such as t-shirts, but since the image can be more detailed, it is best served with more complicated images.”
Eaton concludes by stating his company’s role in using both methods in promotional product production.
“Depending on what kind of item you want and what exact image you’re using, either method of printing may work better or worse. When in doubt, consult a professional. Our team is always here to help you figure things out so that you can use the best promotional products possible.”
ImagePak Marketing is a reliable supplier of promotional products. With over 35 years of experience in the industry, many companies have been helped to spread their message to their clientele. To learn more about ImagePak Marketing and what they offer, call (08) 92444 111 or visit their website: http://www.imagepak.com.au/.
Among the methods used in image imprinting, two stand out as some of the best: screen printing and digital printing. Though the end goal is the same, the two methods are fairly different and useful in different situations. Screen printing is essentially the usage of a manual machine to print an image onto an object using a screen with brushes. Digital printing on the contrary uses almost completely computers to impose the desired image.
To provide more information on the two kinds of printing and when they should be used, Scott Eaton, Owner of ImagePak Marketing, a company well-versed in using both methods for their promotional products, speaks on the subject.
“Screen printing and digital printing are two of the most common techniques used for imposing an image onto an article of clothing or other item. This is very important in creating prime promotional products because each one will have to bear the name and image of the company using them, so some method needs to be employed to print this on the desired item or items.”
Having affirmed the importance of printing, Eaton then elaborates on how each process works.
“Screen printing is a fairly easy process that involves using a machine with many small brushes on it, attached to a screen of course, to etch an image onto the item of choice. Digital printing is less mechanical and primarily uses computer technology to print the image for you. This machine usage is one of the primary differences between the two, as well as the different kinds of ink used for each.”
Expanding more on the differences between the two methods and how they matter in practical situations, Eaton continues.
“Both screen and digital printing are excellent methods of imposing an image, but each has its time and place. Because screen printing uses a heavier ink, it is best suited for use on darker clothing or items because the printed images will appear more vibrant on a dark background. By contrast, digital printing uses a fairly light ink, which means that it should really only be used on light coloured backgrounds.”
Eaton then expands more on when each method should be used.
“In general, screen printing can be used to place an image on just about anything. Because the machine is manually operated and the bristles so flexible, it can even print on unevenly shaped things, such as stubby holders, whereas other methods may not be able to. Digital printing is usually only used on clothing, such as t-shirts, but since the image can be more detailed, it is best served with more complicated images.”
Eaton concludes by stating his company’s role in using both methods in promotional product production.
“Depending on what kind of item you want and what exact image you’re using, either method of printing may work better or worse. When in doubt, consult a professional. Our team is always here to help you figure things out so that you can use the best promotional products possible.”
ImagePak Marketing is a reliable supplier of promotional products. With over 35 years of experience in the industry, many companies have been helped to spread their message to their clientele. To learn more about ImagePak Marketing and what they offer, call (08) 92444 111 or visit their website: http://www.imagepak.com.au/.