A New Breed Of Smart TV’s - Hisense VISION TV Powered by Android

MELBOURNE, Australia, March 13, 2014– Hisense Australia today announced a revolutionary take on Smart TV, named Hisense VISION TV utilising a fully-featured Android-powered operating system and a naturally easy-to-navigate user-interface consistent across current mobile devices. The Hisense designed VISION TV interface is the result of deep consumer research and development to get the user experience “just right” with enough technology and entertainment that makes piloting through content as easy as if you were using a mobile smart device. To maximise the upcoming  May 1st in-store release date and the recently announced official television supplier of the 2014 Formula 1® Rolex Australian Grand Prix, Hisense will be running a national television commercial leading up to and during the races featuring the VISION TV.

Hisense VISION TV features a 30-button remote control with refined built-in air wand technology and intuitive natural voice control powered by Google voice recognition system. With multi-core processing and a stunningly simple, elegant and immensely powerful user interface, VISION Smart TV’s simplify and enhance a familiar, lean-back experience. Consumers will immediately notice the quick response in channel “jumping” across content experiences like Live TV, Google Play Store (™), Pandora Internet Radio, Chrome, Weather, Social TV and much more. Hisense VISION TV’s introduces a new breed to the consumer in the Smart TV landscape with a vastly improved television user experience that does not yet exist as an fully integrated product in the category.

“Looking hard at consumer interaction with traditional Smart TV’s, it was clear for Hisense to develop VISION Smart TV’s. Hisense have invested heavily in order to launch a product that consumers will feel is an extension of their existing devices rather than a new navigation experience,” said Andre Iannuzzi, Head of Marketing, Hisense Australia. “The brand is recognised and continues to pursue the highest product reliability combined with the latest technology for consumers and we’re looking forward to consumers embracing Hisense VISION powered by Android.”

The VISION series Smart TV line-up will be available at major retailers across Australia first half of May2014.

About Hisense Australia Pty Ltd

Hisense is a global television and refrigeration manufacturer active in more than 130 countries worldwide. More than 40 million people buy and enjoy Hisense products globally every year. Since arriving in Australia in 2006, Hisense has grown to be one of the fastest emerging TV and Home Appliance brands in Australia, distributed through more than 1,000 leading retail s

tores nationally. Established in 2006, Hisense Australia Pty Ltd is an Australian based subsidiary of Hisense Company Ltd.

Hisense tablets, televisions and home appliances are available at Australia’s leading national electronics retailers including JB Hi-Fi, Harvey Norman, The Good Guys BSR, MYER, Radio Rentals and RT Edwards.

Find Hisense Australia at the following social media sites:

Twitter:www.twitter.com/Hisense_Aust

Facebook:www.facebook.com/HisenseAU

Instagram:www.instagram.com/HisenseAU